Tremor Video, a programmatic video platform, today renewed its partnership with Alphonso to expand its exclusive automatic content recognition (ACR) solutions that enable brands to reach TV audiences more precisely and effectively across video devices. Coupled with its recently combined RhythmOne offerings (YuMe and RadiumOne), this move is designed to boost Tremor Video’s position in […]
As television shifts to multiscreen, on-demand viewing and advanced 1-1 digital-style targeting, advertisers and publishers note the shortcomings of panel-based TV “ratings” to measure over-the-top television streaming. This begs the question: Are alternative approaches, like Automatic Content Recognition ( ACR) and in-app measurement, better suited for OTT?
Linear Acoustic, a provider of TV audio processing, today announced that Verance Open Watermarking, the world’s first open solution for first-screen ACR (Automatic Content Recognition), is currently available through Linear Acoustic in the AERO.2000 and AERO.100 TV audio processors. The inclusion of Verance Open Watermarking within the Linear Acoustic real-time loudness processors provides television broadcasters […]
Automatic content recognition (ACR) is an idea whose time has come in a multiplatform media environment. ACR can involve a watermark, signature or fingerprint that is embedded across all video content across all possible platforms. In this way it is possible to trace the traffic route of a specific piece of content no matter where it is viewed.