Tremor Video, a programmatic video platform, today renewed its partnership with Alphonso to expand its exclusive automatic content recognition (ACR) solutions that enable brands to reach TV audiences more precisely […]
Size Crucial For OTT Audience Measurement
As television shifts to multiscreen, on-demand viewing and advanced 1-1 digital-style targeting, advertisers and publishers note the shortcomings of panel-based TV “ratings” to measure over-the-top television streaming. This begs the question: Are alternative approaches, like Automatic Content Recognition ( ACR) and in-app measurement, better suited for OTT?
Linear Acoustic, a provider of TV audio processing, today announced that Verance Open Watermarking, the world’s first open solution for first-screen ACR (Automatic Content Recognition), is currently available through Linear […]
Automatic Content Recognition Needed Now
Automatic content recognition (ACR) is an idea whose time has come in a multiplatform media environment. ACR can involve a watermark, signature or fingerprint that is embedded across all video content across all possible platforms. In this way it is possible to trace the traffic route of a specific piece of content no matter where it is viewed.
