Linear Acoustic Offers Verance Open Watermarking
Linear Acoustic, a provider of TV audio processing, today announced that Verance Open Watermarking, the world’s first open solution for first-screen ACR (Automatic Content Recognition), is currently available through Linear Acoustic in the AERO.2000 and AERO.100 TV audio processors.
The inclusion of Verance Open Watermarking within the Linear Acoustic real-time loudness processors provides television broadcasters with instant access to a full suite of broadband-enabled next-generation television features, including personalized, interactive content and addressable advertising.
Verance submitted their Open Watermarking solution to ATSC in response to its Call for Proposals for ACR Watermarking Systems in May 2014. Following an evaluation of all submissions, the ATSC TG3/S33 Specialist Group on Management and Protocols selected Verance Open Watermarking for standardization within the ATSC 3.0 specification. Verance Open Watermarking can also be used to support other interactive television systems, including HbbTV.
Linear Acoustic AERO audio processors are deployed in hundreds of television broadcast stations in the U.S. and internationally, where they provide loudness management, Nielsen embedding and emission coding functions.
The Linear Acoustic AERO.2000 and AERO.100 have been tested and approved for Verance Open Watermarking by major U.S. broadcasting networks. A simple field software upgrade is all that is required to convert existing units into Verance Open Watermarking enabled devices. Demonstrations will be available in stand J.740 during the IBC 2016 tradeshow, Sept. 9-13.
“The partnership with Verance is a perfect example of our mission as the newly formed TV Solutions Group of the Telos Alliance,” said Chris Shaw, VP of Global Sales for Linear Acoustic. “The technology and market opportunity are at the right place at the right time. This is what providing solutions to our customers is all about.”
Nil Shah, chief executive of Verance, said: “With the selection of Linear Acoustic to deploy our technology on a hardware platform, we have enabled the immediate use of Verance Open Watermarking to empower TV broadcasters to offer a revolutionary set of applications and enhancements.”