Nexstar Digital today launched Stellar, a data-driven audience platform that lets advertisers buy digital and linear advertising. Stellar uses predictive technology to determine where a brand’s advertising will perform best and lets buyers create campaigns using Nexstar’s 199 TV stations, 120 local websites and 284 local news and weather apps.
Integration of two linear TV platforms seeks to offer fully automated solutions ranging from supply-side to demand-side with the “potential to revolutionize the way stations manage and sell their commercial spots, boosting revenue and increasing labor efficiencies.”
Extreme Reach said it has closed on its acquisition of Adstream, creating what it calls “the first and only independent global platform that connects the end-to-end creative supply chain for marketers. The combined company answers the call from brand marketers who recognize the benefits and rich data that can only come from one central asset […]