The NFL has worked in recent years to take some commercials out of America’s favorite game. The XFL is experimenting with new ways to push them in. Anyone who watched the new league’s St. Louis BattleHawks triumph over the Dallas Renegades in its first week of official play might have noticed ads for Bud Light Seltzer affixed to the helmets of the Texas home team. It’s a placement two more established sports leagues — the National Football League and Major League Baseball — have avoided, at least up until this point.
Looking to find standard data formats for ad campaigns, the Coalition for Innovative Media Measurement, along with Ad-ID, Advertising Research Foundation, IRI, and Kantar, will launch a joint initiative.
Although best known as an iconic basketball player, Kobe Bryant also played a role in many significant ad campaigns over the decades.
Mr. Peanut apparently won’t be watching himself during the Super Bowl next month, having died at age 104 in a crash of his NUTmobile while saving his friends, actors Matt Walsh and Wesley Snipes. Video evidence of Mr. Peanut’s demise comes via a 30-second, pre-Super Bowl spot, which was posted on YouTube Wednesday.
As the world turns its eyes to Davos, Switzerland this week, a group of advertisers and agency execs are pushing to leverage their own economics to create a “more sustainable and responsible” digital media marketplace that “protects consumers, the media industry and society.”
Exclusives
NFL regular-season games — from September to November — witnessed a nearly 9% increase in 30-second commercial unit rates, according to Standard Media Index. In addition, the NFL overall had 10% higher TV advertising revenue during that period.
A desire not to offend potential customers in a divided nation, as well as wariness of President Trump’s Twitter account, means fewer topical ads.
Hulu is preparing to roll out new forms of advertising this year — one which will allow viewers to have more say in the ads that play, and another that lets the viewer engage with the brand in question, either by getting information sent directly to their mobile phone or by using QR codes. In later months, It is also considering digital product insertion to enhance the ad opportunities within its own original programming.
Rupert Murdoch’s Fox Corp. declined to run advertisements for Bombshell, a film about the sexual-harassment scandal at Fox News, according to people familiar with the matter. The Lions Gate Entertainment Corp. movie — debuting nationally on Friday — is based on the accounts of female Fox News journalists who took on the network’s late chairman, Roger Ailes, after he allegedly sexual harassed them.
NEW YORK (AP) — The Hallmark Channel, reversing what it called a “wrong decision,” said Sunday it will reinstate commercials featuring same-sex couples that it had pulled following a complaint […]
The company’s 42 NBC and Telemundo TV stations and nine regional sports cable outlets have formed a partnership with TVSquared, a company that tracks response to advertising in an effort to determine the effectiveness of the efforts.
FourthWall Media, a provider of television analytics, and PlaceIQ, which offers aggregated location data, have partnered to help advertisers and brands see, measure and improve the effectiveness of their TV advertising on […]
More CBD Issues For Advertisers
In a recent action, the FDA issued 15 warning letters to companies marketing CBD products – warning them about marketing both for edible products and for health claims. The FDA also released a Consumer Update warning consumers about many of the potential risks of CBD use and included a litany of advertising issues that the FDA found problematic, beyond the simple issues of advertising products to be ingested and making specific health claims.
The Kellogg’s brand worked with creative agency MRY on the 30-second spot, which will run right before the two-minute warning in the first half of the game.
Fox said Thursday it made a deal to use measurement and attribution data from iSpot.tv to show advertisers in different categories how effective commercials on the broadcast network are.
More Challenges For E-Cigarette Ads
Even though advertising for e-cigarettes is not currently illegal at the federal level, there are moves to change that position (including the announcement last month of an anticipated ban on flavored vaping products).
Disney will no longer accept ads from the streaming giant Netflix on its entertainment networks, changing its advertising policy as the company makes a major push into the streaming space. The move comes as media and entertainment companies reevaluate their competitors in the wake of a rapidly changing media environment.
A House of Representatives panel sent letters to four e-cigarette companies asking them to stop all print, broadcast and digital advertising of their products in the United States, the same day as market-leader Juul said it would pull its ads, the panel said on Thursday.
The Price Point | Impressions-Based Advertising Long Overdue
Impressions-based advertising will not be the last word in consumer measurement, but it is an important transitional step to the future. In a few years we will look back and wonder why it took so long.
Television and streaming channels owned by WarnerMedia, CBS and Viacom will no longer run ads for e-cigarettes or e-cigarette products, including for industry powerhouse Juul, the companies said Wednesday.
A new ID Comms report finds the media agency-advertiser relationship is worse than it was two years ago. And it wasn’t so terrific back then, either. Client-side media and marketing professionals are more likely to view media as a cost-center to their businesses and a “complex headache,” rather than as an investment for growth, per the report. They are also more likely to view their media agency as a commodity supplier and not a strategic partner.
Brad Smith of Videa explains why local broadcast weather news is adding viewers and why that’s a good opportunity for advertisers.
The streaming video platform YouTube quietly rolled out a new feature over the past few weeks: full-length, ad-supported movies. The movies are part of an exclusive deal the company signed with MGM.
Nostalgia In A Data-Driven Ad Industry
Some 55% of current over-the-top services don’t have advertising as part of their business model, selling to consumers just on a fee-only basis, according to Parks Associates. Netflix, Amazon, HBO Now, and Hulu’s non-advertising option, are major factors contributing to this result.
Why The Upfront Is Upside-Down
“As the Upfront season winds to a close, press reports are heralding advertisers’ return to network television, spurring both volume and cost-per-thousand increases. However, there are behind-the-scenes realities that tell a more complex story,” says Jack Meyers. “Yes, this year’s Upfront picture appears to be more robust than the past few years. But in my opinion, the data as reported is highly unreliable. Trying to get an accurate apples-to-apples read on stand-alone broadcast network television advertising economics fails to reflect today’s buying and selling dynamics.”
ABC and Fox have signed off on the last of their advance ad commitments, joining CBS and The CW in the “effectively done” category, while NBC enters the home stretch.
Thursday’s vote by U.K. voters to leave the European Union has important implications for the advertising industry and was the hot-button issue for attendees at Cannes Friday.
As platforms and entertainment content created expressly for virtual reality continue to proliferate, advertisers are left to wonder where — and if — their messages will find a home.
Jonathan Barnard, head of forecasting at ZenithOptimedia, says that while things have slowed down a bit, digital is still hot and next year is expected to be even better, largely due to to a strong housing market and low unemployment.
Vox, Ozy.com and Refinery29 are among a growing number of new media brands are looking to differentiate themselves among a crowded pack of publishers.
The Two Words Steve Jobs Hated Most
The Media Must Rethink Its Infrastructure
The Web has made media’s simple business model — making content and selling advertising — very complex. Now, technology has made it possible for audiences to consume media content at their will, undermining the value of mass marketing. “In the network, it’s just not natural for the individual infrastructures of individual media companies to exist as they do offline. The net would rather go from author to reader directly, and that is something media companies just cannot abide,” Terry Heaton says.
The Academy Awards are second only to the Super Bowl in terms of ad revenue, and this year pricing for the annual ceremony hit a new high. Thirty-second spots went for $1.7 million, according to a report out yesterday from Kantar Media, meaning this year’s show on ABC will outpace last year’s total revenue of $70 million.
