A longtime media consultant, KDKA Pittsburgh executive producer and TVNewsCheck contributor, Greenwald was gifted with an impish wit and knew how to sling a bon mot for maximum impact.
LETTER TO THE EDITOR
Children Still Best-Served By Broadcast TV
Arthur Greenwald: “I concede that rapid changes in technology make it arguably unfair to place this entire burden [of providing children’s programming] on broadcasters. But until the FCC and Congress demonstrate the will to extend that task to cable and streaming providers (perhaps by mandating special discounts or reimbursement for eligible households) broadcast regulation remains the only practical tool.”
