Five Stations Launch NextGen TV In Chicago

Viewers in America’s third-largest television market can now experience the future of broadcast television as five stations join to launch NextGen TV technology, also known as ATSC 3.0.
Switching on the new transmission standard are CBS’s WBBM-TV (CBS); Fox’s WFLD (Fox); NBC’s WMAQ (NBC); Nexstar’s WGN (independent); and Univision’s WGBO (Univision).

Anne Schelle, managing director of the Pearl TV group of TV broadcasters that coordinated the Chicago launch, said: “America’s third-largest TV market is riding the NextGen TV wave, with the addition of new capabilities for broadcasters and viewers. We’re especially appreciative of our partners, Heartland Video Systems and LTN and their commitment to getting broadcasters on-the-air. The momentum for NextGen TV is building with TCL about to join the roster of TV manufacturers with consumer models, High Dynamic Range coming for key sports contests, and new upgrade accessory receivers for consumers in the wings.

“Chicago will get the most out of live news and sports programming,” Schelle continued. “Live linear television has never been stronger in sports than it is now, and Chicago is home to a bold sports market with six professional teams spanning NBA, WNBA, NFL, MLB and NHL organizations. NextGen TV will transform the fan experience with immersive features such as brilliant color and personalized, interactive bonus content.”