ABC News on Tuesday launched a partnership with millennial-focused video news site ATTN: to co-produce videos for social media including Facebook’s Instagram and for Twitter. The two will use ABC’s footage and equipment to produce stories that appeal to both companies’ audiences in a short-length format.
It invests in the social media firm and will distribute and monetize ATTN: video content across its television and digital properties. In addition, both companies will develop and co-produce content to reach audiences across multiple platforms.
