Audience Research & Development has named Michelle Beech as a 360-Degree Marketing Strategist and Station Brand consultant. She is responsible for developing new strategies, brand business models and training curriculums across all media platforms for AR&D clients. “Michelle is charged with innovating the next generation of media marketing strategies,” said Jerry Gumbert, president-CEO of AR&D. Beech […]
Audience Research & Development
June 27, 2022
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Spot TV 2022: Total +19.2%; Core +4.2%
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal Read More
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FCC Watch | A Broadcaster’s Guide To Washington Issues
TVNewsCheck‘s quarterly quick briefing on the legal and regulatory proceedings affecting broadcasters from communications attorneys David Oxenford and David O’Connor.