Media Consulting Firm AR&D Hires Michelle Beech
Audience Research & Development has named Michelle Beech as a 360-Degree Marketing Strategist and Station Brand consultant. She is responsible for developing new strategies, brand business models and training curriculums across all media platforms for AR&D clients.
“Michelle is charged with innovating the next generation of media marketing strategies,” said Jerry Gumbert, president-CEO of AR&D.
Beech has a variety of experience in television ranging from news producing and reporting, promotions and creative services, to marketing director. Her experience was gained at stations in Texas, Missouri, Mississippi and Colorado, before founding a successful brand strategy firm in 2009.
Beech has a B.S. in broadcast journalism from Texas Christian University.