Sinclair Broadcast Group is preparing to rebrand its regional Fox Sports networks in the U.S. under the banner of Bally Sports, taking the name of casino operator Bally’s Corp. as sports media continues to establish closer ties with the gambling industry. The TV-station giant has begun a marketing campaign promoting the role the regional television networks play in delivering fans live games and other sports content about their local teams and players.
The Bally Sports regional logos will replace the existing Fox Sports regional logos when the networks officially rebrand in the coming months.
