As the television industry looks for better ways to measure viewers, NBCUniversal wants the audience metrics used to buy and sell advertising to take into account the quality of the video and how much it engages consumers. NBCU on Wednesday is holding its annual pre-upfront presentation highlighting its data and technology capabilities for advertisers. This year’s event is called One23.
Tubi today announced it has integrated FreeWheel’s Beeswax technology into its proprietary ad technology. As a result of integrating Beeswax enhanced bidding capabilities, Tubi said Tubi and Beeswax’s mutual clients “will have […]
The acquisition will let FreeWheel clients participate more seamlessly in the growing programmatic TV ecosystem.
