It’s also rolling out its own audience measurement and new blacklist policy.
Branding is a tool that has been used to promote and market everything from soft drinks and automobiles to political campaigns and sports. It has been an essential part of television news for decades, growing in importance as both technology and viewing options have exploded.
Most people who work in local TV marketing come to the position by happenstance. A new program at the NBC/Telemundo owned stations fast tracks candidates with the right stuff to step right into a position at their stations. “We really should be growing our own,” said Dianne Hannes, creative services director at WMAQ, NBC’s Chicago O&O.
Executives from Viacom, Sling TV, Discovery and Group Nine said Wednesday at CES that holding on to audiences in a fragmented video ecosystem comes down to leveraging quality brands and embracing the platform agnosticism that their audiences already follow.