WTIC, Tegna’s Fox61 in Hartford, Conn., ran a 30-second promo during halftime of yesterday’s Super Bowl announcing itself as Connecticut’s News Station.
PlayBox Neo has rolled out a further expansion to the software connectivity of its television channel branding and studio playout servers with support now provided for the Arion newsroom system from SNews Broadcast Solutions. SNews has long experience in developing software-based newsroom production systems for an international clientele. “This is the latest in an ongoing […]
From testing new ways of producing newscasts to branding, CBS has been in a state of transformation across all divisions. The changes, at least on the branding side, began to appear in the fall of 2020 with the launch of the “deconstructed eye” brand strategy developed by agency Gretel. The look has now formally arrived at the local level with the debut on KPIX San Francisco, part of the CBS Television Stations Group, following a rollout on national properties including CBS Mornings, Face the Nation and the CBS Evening News.
What Happens Next For Tegna?
Nexstar Quietly Starts ‘DC News Now’ From Scratch
Nexstar put news operations of two of its stations together at one location in the nation’s capital and branded it as DC News Now. Now, 100 days into the expansion, it has begun a branding campaign that outlines the central points of its news coverage philosophy.
PlayBox Neo reports a successful Broadcast Asia 2022 where the company exhibited the latest additions to its range of television playout products and services. Demonstration highlights included the AirBox Neo-20 modular Channel-in-Box branding and playout system, SaaS-based Cloud2TV, Capture Suite and Multi Playout Manager. Pavlin Rahnev, PlayBox Neo CEO, said: “Following on from our successful […]
Building Brands On Investigative Journalism
Tegna’s KING Seattle and Nexstar’s KXAN Austin, Texas, are using investigative journalism to differentiate themselves from their competitors. How do they make the station’s intermittent investigations into a reason to watch their news all the time? And is it successful?
CBS apparently really wants you to know it’s a “morning” network. Earlier this week the network announced that it’s renaming its third place CBS This Morning as simply CBS Mornings in an effort to align it better with the show’s venerable CBS News Sunday Morning. Semantics aside, ultimately what’s going to cement the marriage of “morning”-titled shows on CBS is the use of the Sunday Morning sun icon and theme music, both of which are highly recognizable.
CBS wants to pivot from telling people it’s the nation’s most-watched TV network to making them more aware of the programs it distributes across many different screens. “We want to help people understand our brand means more. It’s not just a linear television network,” says Michael Benson, CBS’s chief marketing officer.
After a company-wide competition, the winning design was submitted by Cox Media Group employee Kim Colombero, art director for CMG-TV in Jacksonville, Fla.
Rick Haskins now has oversight of the CW’s branding and marketing efforts and the network’s streaming strategy, programming, distribution and operations. (Photo: Jsquared Photography)
Ross Video will be exhibiting at NAB Show New York this week (Oct. 16-17, The Jacob K. Javits Center of New York) and will be demonstrating a range of high impact, high efficiency solutions for the live production industry. In addition, Ross will launch two new solutions at the event — MC1 UHD and NWE-IP. MC1 UHD is a new high-quality 4K […]
IBC2019, 13-17 September, Stand 7.A05 and IBCTV 13.A08: IBC 2019 (Sept. 13-17, RAI Amsterdam) will see Pixel Power demonstrate its fully virtualized software solutions for production, playout, automation, branding and graphics at Stand 7.A05 and 13.A08. These systems create an all-encompassing approach to deliver linear, OTT, VOD and catch-up channels using a singular workflow. “The key […]
It’s also rolling out its own audience measurement and new blacklist policy.
Branding is a tool that has been used to promote and market everything from soft drinks and automobiles to political campaigns and sports. It has been an essential part of television news for decades, growing in importance as both technology and viewing options have exploded.
KING’s ‘Truth’ Campaign Helps February Ratings
NBC/Telemundo Program Grows Station Marketers
Most people who work in local TV marketing come to the position by happenstance. A new program at the NBC/Telemundo owned stations fast tracks candidates with the right stuff to step right into a position at their stations. “We really should be growing our own,” said Dianne Hannes, creative services director at WMAQ, NBC’s Chicago O&O.
Executives from Viacom, Sling TV, Discovery and Group Nine said Wednesday at CES that holding on to audiences in a fragmented video ecosystem comes down to leveraging quality brands and embracing the platform agnosticism that their audiences already follow.
Stephen Arnold Music Hits Right Notes Worldwide
KMOV St. Louis Updates Branding, Graphics
WYMT Set Channels ‘Mountain’ Branding
KSNB Switches To ‘Local’ Branding
On The IBC Exhibit Floor: Pixel Power
Pixel Power | Stand 7.A31 | Website: www.pixelpower.com Pixel Power, a global automation, branding and graphics supplier, will feature a new application of its Factory automated file-based production software. It will be demonstrated creating all the assets required for a complex, multi-platform video on demand or catch-up service, without the need for user intervention. Rather than […]
WNEP Debuts New Graphics, Tweaks Branding
Tribune-owned WGN Chicago (DMA 3) is set to unveil a state-of-the-art multiple use news set, which will house the main set as well as set locations for sports, traffic, interviews, cooking segments and more. The set will debut on WGN Evening News at 4pm on Wednesday, May 17. The new set incorporates the latest in studio technology, […]