Will CBS’s Efforts To Brand Around ‘Mornings’ Pay Off?

CBS apparently really wants you to know it’s a “morning” network. Earlier this week the network announced that it’s renaming its third place CBS This Morning as simply CBS Mornings in an effort to align it better with the show’s venerable CBS News Sunday Morning. Semantics aside, ultimately what’s going to cement the marriage of “morning”-titled shows on CBS is the use of the Sunday Morning sun icon and theme music, both of which are highly recognizable.

Nickelodeon Hires Sabrina Caluori As SVP, Brand And Content Strategy

BET Unveils New Branding, ‘Liberated’ New Logo

2020 Broadcast Production Awards Presented In 5 Categories

CBS Has Eye Surgery To Extend Brand

CBS wants to pivot from telling people it’s the nation’s most-watched TV network to making them more aware of the programs it distributes across many different screens. “We want to help people understand our brand means more. It’s not just a linear television network,” says Michael Benson, CBS’s chief marketing officer.

Fox Updates NewsNow Branding

CMG Unveils New Company Logo

After a company-wide competition, the winning design was submitted by Cox Media Group employee Kim Colombero, art director for CMG-TV in Jacksonville, Fla.

WCPO Cincinnati Rebrands, Dropping ‘On Your Side’

CW Taps Haskins To Head Streaming, Branding

Rick Haskins now has oversight of the CW’s branding and marketing efforts and the network’s streaming strategy, programming, distribution and operations. (Photo: Jsquared Photography)

PBS Begins Rollout Of Electric-Blue Brand Refresh

Ross Video Launching Two New Solutions At NAB Show NY

Ross Video will be exhibiting at NAB Show New York this week (Oct. 16-17, The Jacob K. Javits Center of New York) and will be demonstrating a range of high impact, high efficiency solutions for the live production industry. In addition, Ross will launch two new solutions at the event — MC1 UHD and NWE-IP. MC1 UHD is a new high-quality 4K […]

NATAS Unveils Branding Redesign

Pixel Power To Demo Software Solutions

IBC2019, 13-17 September, Stand 7.A05 and IBCTV 13.A08:  IBC 2019 (Sept. 13-17, RAI Amsterdam) will see Pixel Power demonstrate its fully virtualized software solutions for production, playout, automation, branding and graphics at Stand 7.A05 and 13.A08. These systems create an all-encompassing approach to deliver linear, OTT, VOD and catch-up channels using a singular workflow. “The key […]

Vice Brings All Its Chs. Under One Umbrella

It’s also rolling out its own audience measurement and new blacklist policy.

Cleveland Stations Search For Brand Identity

Branding is a tool that has been used to promote and market everything from soft drinks and automobiles to political campaigns and sports. It has been an essential part of television news for decades, growing in importance as both technology and viewing options have exploded.

MARKET SHARE | DMA 13: SEATTLE

KING’s ‘Truth’ Campaign Helps February Ratings

MARKET SHARE

NBC/Telemundo Program Grows Station Marketers

Most people who work in local TV marketing come to the position by happenstance. A new program at the NBC/Telemundo owned stations fast tracks candidates with the right stuff to step right into a position at their stations. “We really should be growing our own,” said Dianne Hannes, creative services director at WMAQ, NBC’s Chicago O&O.

CES 2019

Brands, Platform Agility Will Buoy TV’s Future

Executives from Viacom, Sling TV, Discovery and Group Nine said Wednesday at CES that holding on to audiences in a fragmented video ecosystem comes down to leveraging quality brands and embracing the platform agnosticism that their audiences already follow.

MARKET SHARE

Stephen Arnold Music Hits Right Notes Worldwide

DMA 21: ST. LOUIS

KMOV St. Louis Updates Branding, Graphics

DMA 63: LEXINGTON, KY

WYMT Set Channels ‘Mountain’ Branding

DMA 106: LINCOLN, NB

KSNB Switches To ‘Local’ Branding

IBC 2017 PRODUCTS PREVIEW

On The IBC Exhibit Floor: Pixel Power

Pixel Power | Stand 7.A31 | Website: www.pixelpower.com  Pixel Power, a global automation, branding and graphics supplier, will feature a new application of its Factory automated file-based production software. It will be demonstrated creating all the assets required for a complex, multi-platform video on demand or catch-up service, without the need for user intervention. Rather than […]

DMA 56: WILKES BARRE-SCRANTON, PA

WNEP Debuts New Graphics, Tweaks Branding

DMA 3

WGN Chicago To Debut New News Set, Logo

Tribune-owned WGN Chicago (DMA 3) is set to unveil a state-of-the-art multiple use news set, which will house the main set as well as set locations for sports, traffic, interviews, cooking segments and more. The set will debut on WGN Evening News at 4pm on Wednesday, May 17.  The new set incorporates the latest in studio technology, […]

DMA 3

WLS Chicago Shifts To ‘AccuWeather’ Branding

After 20 Years, In-Sink Continues To Evolve

Originally commissioned by WRAL Raleigh, N.C., more than 20 years ago, Warner/Chappell Production Music’s “In-Sink” has been heard across the country in countless markets, with over 80 uses logged in the News Music Search Archive.

MARKET SHARE

Stephen Arnold Music Now Heard In Billion Homes

HRTS Panel: Network Brands Still Matter

Despite an explosion of programming options, the notion of networks denoting a certain brand still matters, executives concluded during a wide-ranging Hollywood Radio and Television Society luncheon Thursday, which often seemed as much therapy for programmers as an exploration of trends. Panelists spoke about the changing nature of their jobs, the increased likelihood of a passed-on project becoming a series — and perhaps even a hit — elsewhere and the uncertainty in knowing when to stick with a show or cut it loose, given the shift in measurement metrics.

DMA 4 (PHILADELPHIA)

WPVI Sponsors Nation’s Largest Free Music Fest

MARKET SHARE (DMA 44)

WVBT Portsmouth, Va., Seeks A New Face

MARKET SHARE (DMA 20: SACRAMENTO, CA)

Comedy Is A Nice Change For News Marketers

MARKET SHARE (DMA 93: BATON ROUGE, LA)

WBRZ Declares Yard Makeover Contest A Success

MARKET SHARE

Want a Job in TV Marketing? Be Creative

MARKET SHARE (DMA 39: GRAND RAPIDS, MI)

WXMI Tries To Undo 15-Year-Old Branding

MARKET SHARE (DMA 13: SEATTLE)

Seattle’s KIRO Exposes Handicapped Parking Fraud

MARKET SHARE

Commercial Vs. Public TV Marketing

DMA 2 (LOS ANGELES)

L.A.’s KABC Reaches A Million Facebook Followers

MARKET SHARE

The Two Words Steve Jobs Hated Most

Bannister Lake Licenses Software To Bell Media