Brendan Keefe, WXIA Atlanta’s chief investigative reporter, explains how to bring creative storytelling and novel visuals to standups, day turns and investigative stories, and how working alone amps up innovation. For more insights from Keefe, check out this episode of TVNewsCheck’s Talking TV. This is the latest installment of How To, a TVNewsCheck original video series that solicits innovative, practical and actionable advice from TV experts in news, technology, sales and marketing. Earlier episodes: How To Animate A News Story and How To Sell Local OTT Advertising.
TVNewsCheck‘s Michael Depp talks with Brendan Keefe, chief investigative reporter at Tegna’s WXIA Atlanta, about how local news can rediscover creativity at every level — even day-turn stories — by looking at stories with fresh eyes.
Brendan Keefe, chief investigative reporter at WXIA, Tegna’s NBC affiliate in Atlanta, has pretty much been a one-man-band since he was hired as a news photographer in 1991. Today, Keefe is the leader of the investigative team at WXIA, and the corporate trainer for all 60 Tegna stations.