Every morning Charlie Rose introduces the rapid-fire video montage that opens CBS This Morning with the words, “Your world in 90 seconds.” Using news video and sound bites from CBS and other sources, including a sprinkling of one-liners from late-night comics, the Eye Opener has become CTM‘s visual trademark. To boost its viral cachet, CBS is making the segment available in an email newsletter.
Exclusives
CBS’s telecast of the big game is expected to give extra attention to the network’s CBS This Morning, which is steadily becoming a player in the morning TV world. CBS hopes new viewers tune in, and the show’s Gayle King has the spotlight of an interview with President Barack Obama and First Lady Michelle Obama during the pregame show.
ABC’s Good Morning America had the most viewers last week. The program has won the count for 16 weeks in a row this season, and it ranks first for the fourth season in a row. NBC’s Today was first in the 25-to-54 age group, which is most important to news advertisers. But CBS This Morning, which ranks third, was up 8% from the comparable week last year while ABC was off 10% and NBC was down 6%.
In the early morning news race that has been dominated for decades by ABC’s Good Morning America and NBC’s Today, CBS News’ CBS This Morning (and earlier iterations of it) have trailed so far behind GMA and Today in Nielsen ratings that it has almost been unfair to include it in the same conversation. These days, CBS This Morning, which is three-and-half years into a creative overhaul led by Chris Licht, is still No. 3. But it’s also the only one of the three shows that’s on fire.
Things could get worse for NBC’s Today show before they get better. A program of Comcast’s NBC/Universal, Today lost its long-time ratings title to Disney-owned ABC’s Good Morning America three years ago, and now risks falling into third place behind CBS This Morning, produced by the news division of CBS.
CBS This Morning is broadcasting its entire two-hour show Wednesday from the new 102nd floor observation deck at One World Trade Center. The observation deck at the New York City skyscraper, the tallest in the United States, opens to the public on May 29.
While NBC News and ABC News duke it out through TV bookings, the press and staffer musical chairs, CBS This Morning has quietly grown double digits in viewers.
CBS-Owned WCCO Wins Mornings
Not only is WCCO Morning Show now the top-rated wake-up program in the Twin Cities, but CBS This Morning also has ascended to No. 1 in the Twin Cities for the first time in recent memory.
White House correspondent Norah O’Donnell will team with Charlie Rose and Gayle King on CBS This Morning, replacing co-host Erica Hill.
Lee Woodruff has been named a contributor to CBS This Morning, it was announced today by CBS News Chairman and 60 Minutes Executive Producer Jeff Fager and David Rhodes, President, […]
The network debuted its CBS This Morning program today. The network’s latest competitor to Today and Good Morning America is hosted by Charlie Rose, Gayle King and Erica Hill.
CBS News today named a senior production team for CBS This Morning. Tom Mazzarelli was named senior broadcast producer, and seven senior producers were also announced: Sharon Hoffman, Ryan Kadro, […]
The new morning program hosted by Charlie Rose and Gayle King will be called CBS This Morning.
