The digital technology and advertising company has promoted its chief revenue officer, Craig Smith. Among his tasks will be creating additional workflow efficiencies in the company’s CMS platforms and the larger newsroom environment. Robert Mischel, who was COO and CFO, left the company earlier this month.
With Fox on board, WorldNow figures it now provides online and mobile platforms to about 40% of the 720 news-producing TV stations in the country. EVP Craig Smith says the company’s recent success stems from a decision four years ago to revamp its technology “from the inside out.” It’s all about workflow, says CEO Gary Gannaway. “Our goal is to make sure that we integrate with all systems.”