creative services directors

Kayla Thomas, creative services director of WLBT in Jackson, Miss., came up with a solution to balance commercial production and station promotion for two stations. “We are finally rolling like a well-oiled machine,” she says.

Karen Vigurs-Stack is the new creative services director for WSPA, Nexstar’s CBS affiliate licensed to Spartanburg, S.C.

Heath Myrick joins from Hearst’s ABC affiliate in West Palm Beach, Fla., WPBF, where he’s been the CSD for 25 years.

I caught up with John Baldwin and asked what words he might impart to the local TV promotion community. “Writing is the most important part of it,” he says. “Be creative and put it down on paper and then step back and look at it and think, does this sell the aspects that you were hoping to sell to the viewer. If the answer is yes, then go for it.”

New jobs posted to TVNewsCheck’s Media Job Center include openings for a creative service director  and a radio station general manager.

There are no college or university degrees in local TV marketing, so Nathan White moved up into management taking the classic path of learning on the job.

Matthew Damore is known for highly impactful projects, developing effective brands, and contributing new ideas for revenue opportunities. “Matt’s been serving communities in California for nearly three decades, he understands the dynamics of our industry and what it takes to make a difference,” says Jim Rose, KRON’s GM.

Welcome to another episode of Checking In, a Market Share weekly feature in which we survey local TV marketing and creative services directors to find out who they are, their challenges, their successes and their visions for the future. Today, we check in with Joe Kozlowski. He’s known by many as Promo Joe, and has been the creative services director at KFOR, Nexstar’s NBC in Oklahoma City, for almost 15 years.

Melissa Seffens is the new creative services director at KMTV, the Scripps CBS affiliate in Omaha, Neb.

KNXV and KASW, the Scripps ABC and CW affiliates in Phoenix, have named Jose Ochoa as the stations’ creative services director. Ochoa got his start as an intern during his senior year while enrolled at Arizona State University on a Scripps scholarship.

WSLS, Graham Media Group’s NBC affiliate in Roanoke, Va., has tapped Burt Spangler to be its new creative services director.

New jobs posted to TVNewsCheck’s Media Job Center include an opening for a creative services director in Richmond, Va., and a general manager in Seattle.

WSPA, Nexstar’s CBS affiliate in Spartanburg, S.C., has named Susan Pascal its new creative services director. She starts today.

New jobs posted to TVNewsCheck’s Media Job Center include an opening for an experienced marketing/creative services director at the Nexstar CBS-Fox duopoly in a top 25 market, Indianapolis.

Mike Newman joins Cox’s WHBQ Memphis from the group’s ABC affiliate in Orlando, Fla., WFTV, where he was the senior promotions producer.