News Orgs Grapple With OTT Discoverability

Creating an app to deliver unique content OTT is only a small part of the equation for local news. Stations moving into OTT need their target viewers to be able to find their apps on various platforms, and that can be tricky.

TVN’S TV2020

How To Take Advantage Of OTT Opportunities

Stations can get tools and platforms that will deliver ads, target ads and do all the backend content distribution and data analytics. But to be successful, “it really goes back to understanding who your audience is and how they want to interact with your content.”