Amping up its cross-platform data efforts, Disney Advertising Sales held a recent new industry event — Disney Platform Tech Showcase — to highlight its new single unified advertising effort. “This new way of doing business will be optimizable in real-time through our programmatic offerings,” said Lisa Valentino, EVP of client solutions/addressable enablement at Disney Advertising Sales .
Digital TV Research says quickening Hotstar uptake in India convinced it to boost its earlier Disney Plus forecast by nearly 100,000 subscribers.
Disney’s net income fell sharply in its most-recent quarter, as the coronavirus pandemic still weighs heavily on many of its businesses, from theme parks to movies. But results surpassed Wall Street’s expectations thanks to subscribers flocking to Disney+ and other of the entertainment giant’s streaming services.
Lucasfilm, the producers of Disney+’s flagship series, The Mandalorian, have parted ways with original cast member Gina Carano, who plays Rebel shock trooper-turned-New Republic marshal Cara Dune on the Star Wars spinoff. Formerly a mixed martial artist, Carano has been under fire from many fans for quite a while now, due to problematic things she has said/opinions she has supported across social media.
As promised, Disney has begun selling a version of its Disney+ bundle that includes ESPN+ and ad-free Hulu. The bundle costs $18.99 per month, approximately $6 less than paying for each service individually. The company still sells a $12.99 per month bundle that include Hulu with ads. Presumably, the $18.99 per month price will last for only about two months before Disney+ price increases take effect in late March.
Disney and Pixar’s Soul was the most viewed streaming title during the week of Christmas, topping other Netflix original shows and films and even the juggernaut The Office in its final full week on Netflix before moving to Peacock.
Disney veteran Rick Strauss, one of the key executives that launched Disney+, is leaving the company after nine years. Rebecca Campbell, Disney’s chairman of direct-to-consumer and international, made the announcement internally, with Strauss also sharing the news with his staff.
Disney’s flagship streaming service, Disney+, and its established sibling Hulu lead the list of streamers in total TV advertising impressions in 2020, according to ad tracking firm iSpot.
Disney threw down the gauntlet to its competitors last week, with a slate of remarkable programming on Disney+ alongside some eye-popping subscriber numbers and forecasts. If Disney wants to achieve its forecast of hitting profitability in fiscal 2024, it has to raise prices. It said it will do that in March. And, after that, it’ll likely have to do it again. And it’s not just Disney that is raising prices.
The entertainment titan’s ambitious new subscriber targets could put it past the streaming pioneer.
Trends driven by the pandemic are likely to persist into 2021 and beyond, while transitions to IP infrastructures will accelerate and aging on-prem infrastructure will give way to increased reliance on the cloud. NextGen TV will also likely pick up speed after COVID’s cooling effect on its rollout this year.
Some big-budget movies will first go to theaters. Other offerings will debut online. All will ultimately strengthen Disney+.
Four cities in Indiana are suing Netflix and other video companies, claiming that online video providers and satellite TV operators should have to pay the same franchise fees that cable companies pay for using local rights of way.
“Children will be protected from advertising based on any past online activities or any previously collected data in the subject app or anywhere else on the internet,” lawyers for parents of young children tell a federal judge.
Analysts and theater owners believe, if successful, Mulan could signal a sea change wherein theatrical tentpoles become premium tier offerings driving revenue above and beyond base subscriptions.
Disney+ content chief Agnes Chu is leaving the Mouse House to head up Condé Nast Entertainment’s video push. Chu, who was SVP, content for the nascent streamer, is set to become president of the publishing company’s studio and distribution division. She joins in September and reports to Condé Nast CEO Roger Lynch.
Disney shares jumped 4.5% Friday with investors encouraged by new federal guidelines setting a timetable for reopening venues including theaters and its theme parks. The company’s market cap jumped to over $192 billion on the news, ending Netflix’s two-day run as being worth more than Disney.
Executives at the VP, SVP and EVP level at the company are upset at the coronavirus-driven pay cuts that represent a 20-30% slash in their earnings, saying that the decision to instigate them was unilateral and offers no end date. Affected employees were also given only two days to sign the amended contracts.
Sky is on the verge of a deal with Disney to bring the Hollywood superpower’s new streaming service to millions of British homes. The pair were putting the final touches to a multiyear partnership over the weekend. Sky’s rivals Virgin Media and BT will be able to carry the Disney+ app, however, they will be unable to offer Disney+ fully integrated with other programming.
The company has bumped up the global launch of Disney+ by a week. It will now roll out in eight countries, including the United Kingdom, Ireland, France, Germany, Italy, Spain, Austria, and Switzerland on March 24, the company announced Tuesday. Disney didn’t explain why the launch date was moved up from March 31.
A first-in-the-nation Maine law seeking to force cable providers to offer a la carte services has been temporarily blocked by a federal judge in a decision that renders the new requirement unlikely to ever take effect.
The Walt Disney Company’s new SVOD service signed up an impressive 24 million new users in November, said Cowen analyst John Blackledge, rendering an estimate that blows the doors off previous equity research projections. He said the new service cost Netflix about 1 million subscribers.
There are more than 10 million reasons why The Walt Disney Co. chairman and CEO Bob Iger is Multichannel News’s executive of the year for 2019. The first 10 million are the larger-than-expected number of people who signed up for the Disney+ streaming service on Nov. 12, the first day it was available.
Disney+ looks like the future of the house of mouse. It could also define the CEO’s legacy when he retires in 2021.
Apple, Disney and AT&T’s WarnerMedia want to jump-start their challenges to Netflix by offering freebies and deep discounts on emerging streaming plans.
The deal that the Walt Disney Co. cut with Verizon to give Disney+ free to some Verizon mobile and broadband customers will result in nine million subscribers for the new streaming service in its first year, according to an estimate by analyst Michael Nathanson of MoffettNathanson Research.
Some 42% of millennials say they’d be likely to subscribe to the offering of Hulu, Disney+ and ESPN+, a Hollywood Reporter/Morning Consult survey finds.