TVN TECH/EXECUTIVE OUTLOOK

Transmitters May Be Repack’s Silver Lining

New high-power solid-state transmitters can provide a superior alternative to first-gen digital units. They are more efficient, cheaper to run and will be paid for by the government. (Photo: Rohde & Schwarz)

TVN'S EXECUTIVE OUTLOOK

Stations Cautious In Adopting Programmatic

The widely anticipated use of automated platforms for buying and selling spot TV is developing slowly as some broadcasters remain wary of giving up control.

TVN'S EXECUTIVE OUTLOOK

Creating Programmatic Best Practices

In an effort to jump-start programmatic selling, leading broadcasters and rep firms have come up with guidelines and best practices based on the following principles: Better position broadcast linear television to compete within a marketing/advertising landscape that is increasingly based on data, automation and audience-based buying. Establish an open and level playing field while enabling […]

SFN May Solve Post-Repack Coverage Issues

Coming on the heels of the TV spectrum repack will likely be ATSC 3.0, the next-generation TV standard that will, among other things, allow stations to deliver HDTV to mobile devices such as tablets and mobile phones. But the single Big Stick approach may not be sufficient. To ensure they can reach mobile devices with […]

TVN'S EXECUTIVE OUTLOOK

Stations Becoming DIY Program Believers

A determined cadre of station groups remains intent on replacing pricey Hollywood syndication shows with programming of its own. Among the upcoming do-it-yourself offerings is a talk show from Tegna Media hosted by T.D. Jakes set to debut this fall.

TVNEWSCHECK STATION GROUP OF THE YEAR

Gray: Strong Stations, Smart Operations

Under the leadership of Hilton Howell and Kevin Latek, the group has flourished with top station acquisitions, savvy business moves and tech innovation. Gray’s top management team includes (l-r): Kevin Latek, SVP, business affairs; Jason Effinger, SVP, media and technology; Hilton Howell, CEO; Bob Smith, SVP, Midwest and West; and Nick Waller, SVP, mid-Atlantic and South. Here, they’re addressing Gray’s General Sales Managers Summit in Atlanta last September.

Gray Television By The Numbers*

Stations — 93 Markets — 50 in 28 states Reach — 9.4% Ranked Stations — No. 1, 40; No. 2, 9 2014 revenues — $744 million 2014 BCF — $340 million Affiliations — CBS-35, NBC-26, ABC-19, Fox-14 *Pro-forma, all announced transactions This story originally appeared in TVNewsCheck’s Executive Outlook, a print publication devoted to the […]

Gray Deal Diary, 2012—2015

Hilton Howell Multitasks TV And Insurance

Growing up in Waco, Texas, Hilton Hatchett Howell Jr. spent a lot of time working on his grandfather’s ranch. Turns out being a cowboy was good training for business. “My grandfather ran cattle and I grew up on horseback, having to rope and corral cattle when they broke loose,” Howell recalls. He also built fences, […]