Events that audiences can watch collectively — such as major sporting events and awards shows — increase in value as advertisers have fewer opportunities to reach large audiences all at once. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.
Sports leagues’ COVID-19 shutdowns cost networks more than $3 billion in advertising, but savings from rights fees and production costs reduced that to less than $1 billion. Meanwhile sales for the forthcoming NFL season, including the Super Bowl, are trending down, hampered by COVID uncertainty.
In this new multiplatform world, there is no single place to go to fix the problem of loud ambient noise on movile DTV. While TV broadcasters, like other content distributors going over the top to reach smartphones and tablets, will benefit from various developments, work being done on a next-generation digital TV standard supporting everything from ultra-HD to small, mobile receivers is more promising. “Adapting loudness and dynamic range to suit the capabilities and limitations of varied devices and multiple listening environments is a must for the audio technology that is chosen for [ATSC] 3.0,” says ATSC’s Mark Richer.
On Wednesday, Oct. 1, MNT will begin airing the first four seasons — 67 episodes — of The Walking Dead, the AMC mega-hit. MNT has the exclusive broadcast off-net rights to the drama for at least one season. MNT will also add Warner Bros.’ The Mentalist to its lineup on Oct. 2. It will be the CBS drama’s first airing in broadcast syndication.