ASU Cronkite Professor Frank Mungeam, a Tegna vet, says doubling the length of the typical daily news stories will give them a longer tail on digital platforms.
ASU’s Frank Mungeam: TV stations “can have all kinds of great delivery, and the technology can get better, but it could expose the weakness of our underlying content. We have to start by working backwards from the audience, understanding what this new ecosystem is and the quality of some of the programming that we’re competing with on Netflix and Hulu.” (Photo: Jill Altmann)
Frank Mungeam: It’s hard to find reason to be optimistic about the health of our information ecosystem. It might be even harder to believe me when I say: Local TV news is our best chance. Yes, the same stations that critics dismiss for serving up car crashes, house fires and mug shots, perky morning teams and goofy weathercasters, could also be our best hope for rejuvenating journalism. Here are three macro trends that explain why.
At TVNewsCheck’s annual NewsTECHForum on Dec. 11 in New York, Michael Depp will moderate a discussion among four broadcast experts on how to make the most of OTT content, tech and monetization.
Major groups keep experimenting, looking to find the best ways to use Facebook and YouTube, both to expand their brands and eventually generate some revenue.
Digital executives from Nexstar, Tegna, Graham Media and Raycom will discuss the challenges of integrating digital news production and distribution into traditional television newsroom workflow at the sixth annual NewsTECHForum conference in New York on Dec. 11-12.