‘Grammy Awards’ Earns $80-$82M In National Ads

Although it witnessed a steep decline in viewership, The 63rd Annual Grammy Awards on CBS still earned a hefty $80 million to $82 million in national TV advertising, according to industry estimates — a similar dollar level to a year ago.

SAG Awards Moves Air Date To Avoid Conflict With Grammys

LOS ANGELES (AP) — The Screen Actors Guild Awards will not share the same air date as the Grammys after all. The SAG Awards announced Wednesday that the 27th annual ceremony has been moved to April 4. Both awards events were scheduled to air March 14, but the SAG Awards shifted to a different date […]

2021 Grammys Postponed Over COVID Concerns

The 2021 Grammys, originally scheduled for Jan. 31, have been postponed due to concerns over the spread of COVID-19, multiple sources confirm to Rolling Stone. Organizers have not confirmed a new date, but sources say they are aiming to hold the event sometime in March.

Can CBS’s Grammys Telecast Weather Scandal?

Deborah Dugan has gone from leading the Recording Academy to being a whistleblower. Here’s why those watching — or not watching — this year’s awards ceremony may be more consequential than any judge.

Grammy Awards To Air On CBS On Feb. 10

NEW YORK (AP) — The 61st annual Grammy Awards will return to Los Angeles and air on CBS on Feb. 10, 2019. The Recording Academy announced Tuesday that the show will take place at the Staples Center. Nominations for the 84 categories will be announced on Dec. 5. Songs and albums eligible must be released […]

Are Awards Shows Losing Their Appeal?

The Academy Awards reached 26.5 million viewers, easily a record low for what is often the second most-watched program of the year after the Super Bowl. A month earlier, Grammy viewership slipped below the 20 million mark, down 24% from 2017 and the music awards show’s smallest audience since 2009. Opening night of the Winter Olympics had a bigger crowd than both shows. That’s alarming news for networks that have considered major awards shows to be reliable, DVR-proof live events.

James Corden To Host Grammys For 2nd Year

A day after Jimmy Kimmel was set to host the Oscars for a second consecutive year, another latenight host is getting a return gig as frontman for a major trophy show. Late Late Show funnyman James Corden said at CBS’s upfront Wednesday that he will host the 2018 Grammy Awards.

James Corden To Host Grammy Awards

CBS Flubs Grammys’ Live Stream

There were numerous reports Monday night of interruptions to CBS’ live streaming of the Grammy awards, though CBS wouldn’t comment during the show on the problems, groused about mightily over Twitter. A CBS Interactive spokesman later confirmed some problems with user verifications.

Target To Feature Stefani In Live Grammy Spot

The four-minute live commercial/music video will include multiple sets and costume changes — and Target promises there will be guest appearances and other surprises. It will be performed Monday at a soundstage in Los Angeles while the Grammy Awards event happens across town at the Staples Center.

MARKET SHARE

Grammy Commercial Features Artists Lip-Syncing

CBS To Offer Grammys Live To West Coast

CBS has offered its affiliates and owned stations in the Pacific and Mountain time zones the option of broadcasting Feb. 15’s Grammy Awards live for the first time.

CBS Sets 2016 Grammy Awards Date

The 58th annual Grammy Awards, billed as “music’s biggest night,” will be held Monday, Feb. 15, 2016, at the Staples Center in Los Angeles. The show will air live on CBS.

Grammy Viewership Lowest in Six Years

Averaging 25.3 million viewers — an 11% drop from last year — The Grammy Awards fell to its lowest viewership since 2009. The music awards telecast faced competition from the season premiere of The Walking Dead.

Sam Smith: Grammy Night’s Big Winner

The British newcomer snagged four big awards including song of the year and record of the year during the Sunday night telecast on CBS. Beck’s Morning Phase was named album of the year.

NARAS, CBS Shuffle Grammy Noms Plan

The Recording Academy and CBS are shaking up the Grammy nominations process, returning to the traditional early morning unveiling of most categories — other than the top prize of album of the year — after announcing key categories as part of a primetime special for the past six years. This year, album of the year nominees will be revealed during the Dec. 5 “A Very Grammy Christmas” special. The nominees in the 82 other categories will be released that morning.

Grammy Awards Attracted 28.5 Million Viewers

Grammys The Week’s Most Social TV Show

CBS Bans Breasts, Buttocks From Grammys

NEW YORK (AP) — CBS is asking stars not to bare too much skin at the Grammy Awards on Sunday. The network requests that “buttocks and female breasts are adequately covered” for the televised award show. The memo sent out Wednesday also warned against “see-through clothing,” exposure of “the genital region” and said that “thong […]

CBS To Air Grammy Salute To Whitney Houston

Grammy Award winners Celine Dion, Usher and Jennifer Hudson are the first performers announced for a CBS special to air November 16th – We Will Always Love You: A Grammy Salute to Whitney Houston. The late singer was a six-time Grammy winner. The special will tape on Thursday, Oct. 11 at Nokia Theatre L.A. LIVE, […]

TVB COMMENTARY

Grammy Night Demonstrated TV’s Impact

The proximity of the broadcast to Whitney Houston’s death allowed the viewing audience an opportunity to share in a communal social moment with the artists, as they simultaneously processed the immediacy of the shocking news. The impact this had was evident on a market by market basis, as 20 of the 25 LPM markets delivered higher household ratings than the national broadcast — which was the most-watched Grammy broadcast since 1984 (the year of Thriller).

TVB ANALYSIS

Grammys Show Power Of ‘Sociable TV’

The proximity of the broadcast to Whitney Houston’s death allowed the broadcast audience an opportunity to share in a communal social moment with the artists, as they simultaneously processed the immediacy of the shocking news. The impact this had was evident on a market by market basis, as 20 of the 25 LPM markets delivered higher household ratings than the national broadcast.

CBS Getting $800,000 Per :30 In Grammys

The 2011 Grammys telecast on CBS was watched by 26.6 million viewers, its largest audience in 11 years, according to Nielsen. With that kind of pull, brand sponsors flocked to this year’s awards show, enabling CBS to sell out its ad inventory weeks in advance. In 2011, the average spot cost $621,000 — up from a 10-year low of $426,000 in 2010, according to Nielsen. Early estimates for the 2012 Grammys put pricing closer to $800,000 per spot, according to two media-buying executives familiar with this year’s rates.

LL Cool J To Host The Grammy Awards

Musicians To Boycott CBS Over Grammys

A coalition of musicians is calling for a boycott of the Grammys’ telecast partner, CBS, and its sponsors, and is hiring a lawyer to explore legal action following the Recording Academy’s decision to drop 31 categories from the Grammy Awards.

OVERNIGHTS

Best Night For Grammys In A Decade

Boosted by performances from hot artists like Eminem and Lady Gaga, CBS’s Grammy Awards surged to its best viewership in at least a decade last night. The special averaged 27.6 million total viewers from 8 to 11 p.m., bettering last year’s ceremony by 4%.