The 66th Annual Grammy Awards will air live on CBS Sunday, Feb. 4, 2024, with nominations announced Friday, Nov. 10. The awards ceremony will be broadcast on CBS beginning at 5 p.m. PT from Crypto.com Arena in Los Angeles, and stream live and on demand on Paramount+. The dates were announced today by CBS and the Recording Academy.
That’s up from the pandemic-affected broadcasts of the last two years, Nielsen said on Monday. Live viewership was 8.8 million in 2021 and 8.9 million in 2022. While the Grammys bounced back, it didn’t reach the viewership levels of pre-COVID days. Music’s showcase night was seen by 18.7 million people in 2020.
The Grammys are returning to Los Angeles for 2023, the Recording Academy announced Thursday. After hosting its 2022 show from Las Vegas, the ceremony dubbed “music’s biggest night” will return to Southern California and its usual home — the Crypto.com Arena (previously the Staples Center) — on Feb. 5, 2023.
The 64th Grammy Awards on CBS did a bit better than last year’s record low numbers, but not by much — around 4%, according to network projections. The network recorded 8.93 million Nielsen “fast national”-measured viewers, which does not include out-of-home (OOH) viewing. CBS estimates that when including OOH viewing, total results will rise around 8% to 9.6 million. A year ago, total final Grammy average viewers were a Nielsen-measured 9.23 million. TV viewing only — sans OOH — came in at 8.8 million.
The awards will be broadcast live from the MGM Grand Garden Arena in Las Vegas on April 3, according to a joint statement released Tuesday by the Recording Academy and CBS. The show postponed its original date on Jan. 31 at the newly renamed Crypto.com Arena in Los Angeles after organizers’ determined there were “too many risks” because of the virus’s latest surge.
Exclusives
The delay of the Grammy Awards because of the spread of COVID-19 puts the estimated $67 million in ad sales the show has generated for CBS in jeopardy. The 2021 Grammy generated $67.6 million in ad revenue for CBS, according to ad data and analysis company Standard Media Index. That was up from $67 million in 2020 and $60.2 million in 2019, despite falling viewership.
As expected, the Grammy Awards, originally scheduled for Jan. 31 on CBS, have been postponed indefinitely due to coronavirus-related concerns, a Recording Academy spokesperson has confirmed. No new date has been confirmed.
Although it witnessed a steep decline in viewership, The 63rd Annual Grammy Awards on CBS still earned a hefty $80 million to $82 million in national TV advertising, according to industry estimates — a similar dollar level to a year ago.
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The 2021 Grammys, originally scheduled for Jan. 31, have been postponed due to concerns over the spread of COVID-19, multiple sources confirm to Rolling Stone. Organizers have not confirmed a new date, but sources say they are aiming to hold the event sometime in March.
Deborah Dugan has gone from leading the Recording Academy to being a whistleblower. Here’s why those watching — or not watching — this year’s awards ceremony may be more consequential than any judge.
NEW YORK (AP) — The 61st annual Grammy Awards will return to Los Angeles and air on CBS on Feb. 10, 2019. The Recording Academy announced Tuesday that the show […]
The Academy Awards reached 26.5 million viewers, easily a record low for what is often the second most-watched program of the year after the Super Bowl. A month earlier, Grammy viewership slipped below the 20 million mark, down 24% from 2017 and the music awards show’s smallest audience since 2009. Opening night of the Winter Olympics had a bigger crowd than both shows. That’s alarming news for networks that have considered major awards shows to be reliable, DVR-proof live events.
A day after Jimmy Kimmel was set to host the Oscars for a second consecutive year, another latenight host is getting a return gig as frontman for a major trophy show. Late Late Show funnyman James Corden said at CBS’s upfront Wednesday that he will host the 2018 Grammy Awards.
There were numerous reports Monday night of interruptions to CBS’ live streaming of the Grammy awards, though CBS wouldn’t comment during the show on the problems, groused about mightily over Twitter. A CBS Interactive spokesman later confirmed some problems with user verifications.
The four-minute live commercial/music video will include multiple sets and costume changes — and Target promises there will be guest appearances and other surprises. It will be performed Monday at a soundstage in Los Angeles while the Grammy Awards event happens across town at the Staples Center.
Grammy Commercial Features Artists Lip-Syncing
CBS has offered its affiliates and owned stations in the Pacific and Mountain time zones the option of broadcasting Feb. 15’s Grammy Awards live for the first time.
The 58th annual Grammy Awards, billed as “music’s biggest night,” will be held Monday, Feb. 15, 2016, at the Staples Center in Los Angeles. The show will air live on CBS.
Averaging 25.3 million viewers — an 11% drop from last year — The Grammy Awards fell to its lowest viewership since 2009. The music awards telecast faced competition from the season premiere of The Walking Dead.
The British newcomer snagged four big awards including song of the year and record of the year during the Sunday night telecast on CBS. Beck’s Morning Phase was named album of the year.
The Recording Academy and CBS are shaking up the Grammy nominations process, returning to the traditional early morning unveiling of most categories — other than the top prize of album of the year — after announcing key categories as part of a primetime special for the past six years. This year, album of the year nominees will be revealed during the Dec. 5 “A Very Grammy Christmas” special. The nominees in the 82 other categories will be released that morning.
NEW YORK (AP) — CBS is asking stars not to bare too much skin at the Grammy Awards on Sunday. The network requests that “buttocks and female breasts are adequately […]
Grammy Award winners Celine Dion, Usher and Jennifer Hudson are the first performers announced for a CBS special to air November 16th – We Will Always Love You: A Grammy […]
Grammy Night Demonstrated TV’s Impact
The proximity of the broadcast to Whitney Houston’s death allowed the viewing audience an opportunity to share in a communal social moment with the artists, as they simultaneously processed the immediacy of the shocking news. The impact this had was evident on a market by market basis, as 20 of the 25 LPM markets delivered higher household ratings than the national broadcast — which was the most-watched Grammy broadcast since 1984 (the year of Thriller).
Grammys Show Power Of ‘Sociable TV’
The proximity of the broadcast to Whitney Houston’s death allowed the broadcast audience an opportunity to share in a communal social moment with the artists, as they simultaneously processed the immediacy of the shocking news. The impact this had was evident on a market by market basis, as 20 of the 25 LPM markets delivered higher household ratings than the national broadcast.
The 2011 Grammys telecast on CBS was watched by 26.6 million viewers, its largest audience in 11 years, according to Nielsen. With that kind of pull, brand sponsors flocked to this year’s awards show, enabling CBS to sell out its ad inventory weeks in advance. In 2011, the average spot cost $621,000 — up from a 10-year low of $426,000 in 2010, according to Nielsen. Early estimates for the 2012 Grammys put pricing closer to $800,000 per spot, according to two media-buying executives familiar with this year’s rates.
A coalition of musicians is calling for a boycott of the Grammys’ telecast partner, CBS, and its sponsors, and is hiring a lawyer to explore legal action following the Recording Academy’s decision to drop 31 categories from the Grammy Awards.
Best Night For Grammys In A Decade
Boosted by performances from hot artists like Eminem and Lady Gaga, CBS’s Grammy Awards surged to its best viewership in at least a decade last night. The special averaged 27.6 million total viewers from 8 to 11 p.m., bettering last year’s ceremony by 4%.
