The Interactive Advertising Bureau released the schedule for a trimmed-down version of the Digital Content Newfronts, which will be held in New York April 30-May 4. The IAB is also planning to launch a West Coast version of the Newfronts, which will be held in the fourth quarter of this year.
The Interactive Advertising Bureau and American Association of Advertising Agencies on Thursday released new terms and conditions for long-form video — a significant update to the T&Cs, which were last updated in 2009
The Interactive Advertising Bureau today released the final version of the IAB Standard Ad Unit Portfolio. The specs include advertising units that allow for the creative to adjust to a variety of screen sizes and resolution capabilities. Based on HTML5 technology, a move Google pushed in 2016, the specs also offer guidelines for augmented reality (AR), virtual reality (VR), social media, mobile video, emoji ad messaging and 360-degree video ads.
The $3.7 billion jump represents the second-highest quarter of all time and follows on the heels of the industry’s strongest quarter on record, which was $21.6 billion in the fourth quarter of 2016.
The standard defines the content of an ad using metadata to describe the various components of an ad (image, copy, animation, video etc.). In doing so, the various components can be individually selected for placement based on data triggers, offering marketers the ability to accurately target on a granular basis.
Randall Rothenberg, the head of online advertising trade body the Interactive Advertising Bureau, is urging marketers, ad agencies, tech firms and media companies to take responsibility and help prevent the spread of fake news online.
Exclusives
U.S. advertisers invested $17.6 billion in digital advertising during the third quarter of 2016, according to the latest IAB Internet Advertising Revenue Report released Wednesday.
Sensing imminent regulation of native advertising, the Interactive Advertising Bureau is asking the Federal Trade Commission to proceed with caution. Threatening the future of native ads, the agency said it believed that online ads can be deceptive when they are formatted to closely resemble news stories or other editorial content.
A majority of advertisers already use some form of advanced TV, which includes addressable and interactive TV efforts, in their marketing efforts. But overall media budgets are still low. Still, 70% of advertisers expect to spend more on advanced TV within the next 12 months.
The Interactive Advertising Bureau and its Digital Video Center of Excellence have named a new 19-member board of advisers that it says will work on issues surrounding video’s growth in mobile, over-the-top and all other platforms. It is expected to provide advice that will range from technology to content, measurement, research and even the IAB’s NewFronts.
IAB says mobile ad spending soared by 76% in 2014, to $7.1 billion, accounting for a quarter of all online advertising. It’s now the third-largest digital category, behind search and display.
The category hits an all-time high of $12.4 billion during the third quarter, balancing out slowdowns for traditional media including TV and radio. Digital is up 17% over the 2013 period.
The Interactive Advertising Bureau today announced the preliminary schedule for the digital content NewFronts, which begin with a presentation by The New York Times on April 27 and conclude with a presentation by HealthiNation on May 5. The IAB’s annual NewFronts Research Luncheon takes place the next day.
This new collective organization will build upon the initial work laid out by the IAB Trustworthy Digital Supply Chain Initiative. The new body will have its own board and leadership, the organization will monitor the ad-marketing ecosystem for compliance and develop incentives for broad industry participation and consequences for fraudsters and other bad actors.
For local media companies, the benefits of big data are many, including a positive impact on the bottom line, but harnessing that data presents a challenge. Working with big data invariably means stitching together a solution among a disparate field of vendors, as well as creating an in-house team to analyze the data. Not to mention the potential legal problems. Part one of a three-part special report on local media and big data, looking at the promises and challenges of this fast-changing field. Read part one here. Read the full report here.
As local media companies eye the potential of big data for deepening their engagement with audiences and advertisers, they are learning just how messy, expensive, incremental and imperfect the process can be. In the first of a three-part special report on local media and big data, NetNewsCheck looks at the promise and challenges of this fast-changing field.
The Interactive Advertising Bureau, a trade organization for the digital advertising industry, announced on Monday that it would lead the second annual Digital Content Newfronts in April. The conference takes its cue from the television “upfronts” in May, when broadcast and cable networks show off their new offerings to advertisers.
The Interactive Advertising Bureau issued a new report today estimating the global mobile advertising market at $5.3 billion, with a wide gap between developed and emerging regions. Asia-Pacific, for example, represented 35.9% of worldwide mobile ad spend, North America, 31.4%, and Europe, 25.9%.
March Madness is over, but new data from Millennial Media and the Interactive Advertising Bureau shows just how much of a cross-platform phenomenon the NCAA tournament has become.
As further evidence of an industry-wide recovery, domestic Web ad revenues hit $7.3 billion during the first quarter of the year, according to new data from the Interactive Advertising Bureau and PricewaterhouseCoopers. Year-over-year, that represented a robust 23% increase, as well as the highest first-quarter revenue level ever.
In an effort to lure more lucrative brand advertising dollars to the Web, the Interactive Advertising Bureau (IAB) anointed six new online ad formats Monday at its Leadership Conference.
