Marketers Struggling To Integrate Media Chs.

Integrating media seems too complicated; internal marketing teams are not set up to support multiple channels; and data isn’t centralized. These are some of the perceived challenges to an integrated digital marketing strategy, according to marketers participating in an IgnitionOne survey.

DMA 49

WREG Memphis Names Two Sales Execs

The Local-TV-owned Memphis CBS affiliate Promotes Jim Himes from general sales manager to station manager and sales VP. It also brings on Steve Crain to the new post of director of integrated media.

DMA 6 (SAN FRANCISCO)

KNTV Adds Sara Bueno To Lead Integrated Media

NBC-owned KNTV San Francisco (DMA 6) announced today that Sara Bueno will be joining the station as director of integrated media effective Oct. 24. Bueno will have editorial responsiblity for NBCBayArea.com, as well as the station’s mobile apps and social media platforms. Bueno joins KNTV from KGO San Francisco where she spent the past several […]