Data Dominates NextGen TV Conference
As ATSC marked its 40th anniversary at last week’s conference, conversations resoundingly turned to alternative uses for the NextGen TV spectrum including datacasting and PNT applications.
NBCUniversal’s Peacock is testing an interactive video format for The Real Housewives series, allowing viewers to access behind-the-scenes footage and other exclusive features. Peacock unveiled the product at BravoCon, which took place in New York City this past weekend. Event attendees caught a glimpse of the new features in an episode from The Real Housewives Ultimate Girls Trip.
Chyron has rolled out the 4.3 release of its PRIME Platform, which features a full suite of production capabilities including live graphics, production switching, video walls and scaling, touch screen […]
The tech behemoth, which currently enjoys rights to stream Thursday Night Football and will next year gain exclusive access to the NFL property, will test interest in interactive fan polling during this evening’s game between the New England Patriots and Atlanta Falcons.
From augmented reality shopping experiences to “Choose Your Own Adventure” journeys, the new ad formats and products “offer marketers compelling ways to reach consumers around the world while driving interactivity for viewers,” the company says.
