Amazon To Test Interactive Fan Polls For Thursday Night Football Streams

The tech behemoth, which currently enjoys rights to stream Thursday Night Football and will next year gain exclusive access to the NFL property, will test interest in interactive fan polling during this evening’s game between the New England Patriots and Atlanta Falcons.

NBCUniversal Rolls Out New Ad Innovations

From augmented reality shopping experiences to “Choose Your Own Adventure” journeys, the new ad formats and products “offer marketers compelling ways to reach consumers around the world while driving interactivity for viewers,” the company says.

DMA 4: PHILADELPHIA

NBC Sports Interactive Sports Betting Broadcasts Head To Philadelphia

NBC Orders Interactive Game Show Pilot