International producer, distributor and channel operator, Blue Ant Media, is partnering with leading content data platform, IRIS.TV, to enable video-level contextual advertising across the company’s portfolio of global free-streaming channels. […]
IRIS.TV, a content data platform, has partnered with GroupM, WPP’s media investment group, to leverage the IRIS_ID “as the primary method for accessing video-level data enriched by contextual and brand-suitability data […]
Content data platform IRIS.TV today promoted Rohan Castelino to chief marketing officer and named Jim Heinzen vice president of finance and operations. This strategic addition to the executive team reinforces IRIS.TV’s […]
SpringServe, an independent TV ad serving platform, and IRIS.TV, a video data platform, today said that publishers can now use IRIS.TV-enabled data segments for forecasting and reaching audiences on SpringServe. This […]
IRIS.TV has added OTTera, a white label OTT service, to the IRIS-enabled open video data ecosystem. With this integration, OTTera streaming CTV content will be contextually segmented by a growing […]
IBM Watson Media and IRIS.TV, a cloud-based personalized video programming system, today launched Video Recommendations, a new AI content personalization engine designed to help publishers boost viewer engagement through highly […]
Exclusives
Programmatic content delivery system IRIS.TV has introduced a new dynamic, personalized end-screen plugin for video technology platform Kaltura. IRIS.TV says its new plugin for Kaltura “will offer clients of both […]
