OTTera Integrates With IRIS.TV

IRIS.TV has added OTTera, a white label OTT service, to the IRIS-enabled open video data ecosystem. With this integration, OTTera streaming CTV content will be contextually segmented by a growing list of data providers including Oracle Advertising, Comscore, GumGum, ZEFR, Kerv Interactive and Advanced Contextual, with all segmentation enabled by IRIS.TV. The new partnership will […]

IBM Watson, IRIS.TV Launch AI-Powered Service

IBM Watson Media and IRIS.TV, a cloud-based personalized video programming system, today launched Video Recommendations, a new AI content personalization engine designed to help publishers boost viewer engagement through highly relevant video programming recommendations. The companies say that by combining viewer data with a deep understanding of specific elements within video, “publishers are better able […]

IRIS.TV Intros Personalized End-Screen For Kaltura

Programmatic content delivery system IRIS.TV has introduced a new dynamic, personalized end-screen plugin for video technology platform Kaltura. IRIS.TV says its new plugin for Kaltura “will offer clients of both a personalized and dynamic stream of video along with a personalized end-screen framework.” Publishers can now provide users with both dynamic streams of video — […]