IRIS.TV Intros Personalized End-Screen For Kaltura

Programmatic content delivery system IRIS.TV has introduced a new dynamic, personalized end-screen plugin for video technology platform Kaltura.

IRIS.TV says its new plugin for Kaltura “will offer clients of both a personalized and dynamic stream of video along with a personalized end-screen framework.” Publishers can now provide users with both dynamic streams of video — powered by consumption and interaction — along with thumbnail choices specific to their real-time consumption habits.

This new integration supplies publishers with additional tools to deliver a more personalized viewing experience to help maximize viewer retention and video views. The partnership is aimed to help consumers discover relevant and engaging content while viewing across all connected devices.

“Personalized content programming is the most cost effective way to increase the value of your audience and video library. In order to grow video views and thrive in a multi-channel universe, media companies need to engage their audience on a one to one level,” said Field Garthwaite, co-founder and CEO of IRIS.TV. “In conjunction with Kaltura, we are excited to offer a variety of products that increase video views and help publishers engage and retain their audiences.”

When viewers finish consuming a piece of content through the Kaltura video player, they are presented with several options of what to watch next. Users have the option to click on their video of choice, programmatically displayed by IRIS.TV, or content is selected for them determined by user behavior, consumption history, engagement and audience analysis.

“With the rise in non-linear programming, personalized video content is in higher demand than ever before,” said Zohar Babin, managing director, platform, ecosystem and community at Kaltura.  “There is a growing need for marketers and publishers to identify better ways of matching relevant and interesting video content to the right audience. Kaltura is focused on delivering the best experience for our customers in this shifting landscape to keep viewers engaged and watching more videos for longer periods of time.”