Neustar And Partner To Unify TV And Digital Attribution

Neustar, a global information services and technology company and provider of  identity resolution, and, a provider of real-time TV ad measurement and attribution, today announced a partnership. The new arrangement is designed to make iSpot’s TV ad measurement data available within Neustar’s Identity Management (IDMP), Multi-Touch Attribution (MTA) and Unified Marketing Analytics platforms, providing […] Adds TiVo Data To Ad Measurement System

Fox Using iSpot Data To Benchmark Ad Impacts

Fox said Thursday it made a deal to use measurement and attribution data from to show advertisers in different categories how effective commercials on the broadcast network are.

Ad Tacking Firm Raises $21.9M In Funding


NAB Selects 10 New SPROCKIT Startups Tech Measures Digital Response To TV Ads