Neustar And iSpot.tv Partner To Unify TV And Digital Attribution

Neustar, a global information services and technology company and provider of  identity resolution, and iSpot.tv, a provider of real-time TV ad measurement and attribution, today announced a partnership. The new arrangement is designed to make iSpot’s TV ad measurement data available within Neustar’s Identity Management (IDMP), Multi-Touch Attribution (MTA) and Unified Marketing Analytics platforms, providing […]

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