Hires Media Measurement Vet Vijoy Gopalakrishnan As Chief Research Officer, the real-time platform for measuring the business and brand impact of TV advertising, has named Vijoy Gopalakrishnan chief research officer. With almost 20 years of experience in TV ad measurement, research and analytics, Gopalakrishnan brings to iSpot “deep knowledge of both qualitative and quantitative media and brand measurement,” the company said. The measurement veteran joins […] Buys DRMetrix To Boost DTC Advertising Capabilities

Neustar And Partner To Unify TV And Digital Attribution

Neustar, a global information services and technology company and provider of  identity resolution, and, a provider of real-time TV ad measurement and attribution, today announced a partnership. The new arrangement is designed to make iSpot’s TV ad measurement data available within Neustar’s Identity Management (IDMP), Multi-Touch Attribution (MTA) and Unified Marketing Analytics platforms, providing […] Adds TiVo Data To Ad Measurement System

Fox Using iSpot Data To Benchmark Ad Impacts

Fox said Thursday it made a deal to use measurement and attribution data from to show advertisers in different categories how effective commercials on the broadcast network are.

Ad Tacking Firm Raises $21.9M In Funding


NAB Selects 10 New SPROCKIT Startups Tech Measures Digital Response To TV Ads