iSpot.tv

True cross-platform measurement is also on the industry’s mind, while local linear TV measurement falls further behind.

Although household TV ad impressions and TV advertising airings grew in 2023, national TV advertising spend fell 4.7% to $43.71 billion versus 2022, according to iSpot.tv. For much of the first half of the year, there was widespread softness in the TV advertising market — especially in near-term “scatter” market deal-making. There were also unfavorable comparisons to the year before, when the Winter Olympics aired and mid-term political elections were held.

With ratings down, broadcast and cable networks aired more commercials.

The company says its new audience and ad measurement enhancements pave the way for modern cross-platform currencies and better outcomes.

The measurement integration will enable transactions covering linear and total cross-platform reach for Paramount’s portfolio of networks and platforms.

It’s awarded accreditation for accurate and complete verification of national TV ad airings — a foundation for cross-platform ad-based measurement.

The deal brings the ad measurement firm’s total available TV device footprint to 82.7 million, adding set-top box data from 16.6 million homes.

Daytime may not be the new primetime, but at a time when linear viewing is shrinking, new research from iSpot.tv shows daytime programming growing and grabbing a bigger share of viewership. iSpot said that during the 2022-23 TV season, the advertising impressions generated by daytime programming grew 1.3% to 860.3 billion. By contrast, primetime ad impressions dropped 3%. Daytime programming’s share of all linear impressions hit 17.7%.

Spanish-language programming and sports were big gainers during the first half of 2022, according to a new analysis from research and analytic firm iSpot.TV. Liberty Mutual was the top advertiser in the first half of the year. iSpot found that despite the shift of viewing to streaming, live TV continues to deliver for advertisers, increasing impressions by 7.29% from a year ago.

Goldman Sachs Asset Management will invest $325 million in iSpot.tv as the Seattle-area company tries to loosen industry stalwart Nielsen’s longtime hold on the market for measuring TV ads across broadcast and streaming platforms. The deal, which comes a decade after iSpot was founded, will give Goldman Sachs a “significant minority stake” in the company, according to an announcement Wednesday morning.

Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama will use iSpots.tv’s real-time capabilities for tracking audience delivery, attention to ads.

NBCU provided advertising data from the Olympics and Super Bowl and Nielsen integrated broadband-only homes into a local universe sample in a month that marked a turning point in the fraught universe of TV metrics. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.

Fox said Thursday it made a deal to use measurement and attribution data from iSpot.tv to show advertisers in different categories how effective commercials on the broadcast network are.