With the FCC poised to approve the use of the new broadcast standard tomorrow, One Media EVP Jerry Fritz takes on the critics of the standard and the “horror stories” they tell about its impact on consumers and MVPDs.
Broadcasters have different ideas on how best to proceed with ATSC 3.0. Some advocate an initial rollout of 4K Ultra-HD programming followed by a gradual move into targeted advertising. Another faction touts the near-term potential of a nationwide datacasting business that will first seek B-to-B customers like auto makers and content delivery networks. In any event, 2018 will be crucial.
Accenture’s Mike Chapman, OneMedia’s Jerry Fritz, FTI Consulting’s Mary Ann Halford and Sandhi Kozsuch, chairman of the Pearl group will spell out the opportunities that lie ahead for stations once the new transmission standard is in place at TVNewsCheck’s second annual TV2020 conference at NAB Show New York.
The Pearl consortium of several large commercial TV station groups and the Association of Public Television Stations are expected to take the lead asking for FCC approval of the next-gen transmission standard. They want to “sync up” the transition to it with the forced migration to new channels that many stations may have to make if the FCC’s incentive auction of TV spectrum is successful next spring.
Plenty, says a top executive of One Media, one of the companies vying to become the national standard for next-generation digital TV. Broadcasters will finally be able to serve the enormous and growing population that watches programming on portable and mobile devices, bolstering its ad-supported business model. It will also open up new opportunities in targeted advertising and data distribution. Moving to the next-gen standard in conjunction with the repack of the TV band following the incentive auction must become part of our national policy.
The networks tells its affils that it wants to work with them in developing an ABC TV everywhere service that allows cable and satellite subscribers to watch on mobile devices. Each affiliate would be able to offer a locally branded service within its market. ABC would charge affiliates for the programming rights, but they could recoup those fees and perhaps make a profit by charging operators as they do for retransmission consent.