“Know My Neighborhood” airs live from different neighborhoods once a month during KSAT’s hour-long 6 p.m. newscast. The initiative started in October 2023.
Fiesta, Dia De Los Muertos, and the Spur’s Wemby (Victor Wembanyama) give the South Central Texas market reasons to celebrate. Pictured: KSAT anchors David Sears and Myra Arthur deliver the news from San Antonio’s giant Fiesta event.
The campaign, “Know My Neighborhood,” introduces viewers to an inside perspective and guided tour of area neighborhoods conducted by people who know them best, the residents.
The former assistant news director takes over from Bernice Kearney at Graham Media’s ABC affiliate in San Antonio.
Graham Media Group on Wednesday promoted Ashley Parker to vice president and general manager of KSAT, its ABC affiliate in San Antonio, Texas, effective Oct. 1. Parker replaces Phil Lane, […]
Adam Caskey gets it. He’s the evening meteorologist at KSAT San Antonio, Texas. Almost every time storms threaten some part of central Texas, Caskey fires up the studio lights, gathers the production crew and produces a live “appcast” on the weather app developed by KSAT’s corporate owner, Graham Media Group.
A man who shot at a San Antonio news crew and his own family was killed by police after a standoff that lasted several hours Monday. KSAT reporter Dillon Collier and photographer Joshua Saunders were at the scene of a suspicious house fire when the man, who is believed to be a member of the family affected by the fire, came out of the house with two handguns and opened fire.
The New Us: Local TV Marketing In 2020, Part 2
Local TV marketers are navigating new territory so far in 2020 that few could have seen coming. In San Antonio, KSAT launched a campaign called the Trust Index, a vetting process to separate true reporting from false. And in Richmond, Va., after 36 days of civil unrest, WRIC tries a tricky approach to its marketing.
TVN’s Newsroom Innovators | Different Vibe For KSAT’s Streaming ‘News At 9’
With the streaming-only The News At 9, Graham-owned KSAT in San Antonio is playing with the boundaries of a traditional newscast, blowing open the time constraints of traditional packages and going bold with deep dives and different presentation formats.
Can Your Station Turn Viewers Into Members?
For the nearly 700 people who came, KSAT San Antonio’s “Spooktacular” was just a nice way for the family to spend the Sunday before Halloween. But for the station, it wasn’t just about selling tickets to a community event. Spooktacular was another step toward a distant goal that skeptics might say doesn’t have a ghost of a chance: to develop an ongoing membership model for commercial TV stations. The concept is to identify loyal digital fans and “super-serve” them with layers of distinctive value that they will pay for. Now KSAT’s owner, Graham Media Group, is doubling down on the idea — and getting some help from Google to do it.
Station Openings In News And Marketing
TV stations owned by Graham Media, Nexstar and Weigel Broadcasting posted new job openings on TVNewsCheck’s Media Job Center last week in news and promotions for stations located in Houston, Grand Rapids, Milwaukee and San Antonio.
Job Openings In Sales, News, Creative Services
New TV job openings posted last week on TVNewsCheck’s Media Job Center include opportunities at stations owned by Gray, NBC, Meredith, Cox and Graham in Charlotte, Orlando, Atlanta, Boston, San Antonio and the Flint-Saginaw-Bay City area of Michigan.
KSAT Reporter Shoots Weekly Foodie Segment On iPhone
News Orgs Grapple With OTT Discoverability
Creating an app to deliver unique content OTT is only a small part of the equation for local news. Stations moving into OTT need their target viewers to be able to find their apps on various platforms, and that can be tricky.