Local TV marketers are navigating new territory so far in 2020 that few could have seen coming. In San Antonio, KSAT launched a campaign called the Trust Index, a vetting process to separate true reporting from false. And in Richmond, Va., after 36 days of civil unrest, WRIC tries a tricky approach to its marketing.
With the streaming-only The News At 9, Graham-owned KSAT in San Antonio is playing with the boundaries of a traditional newscast, blowing open the time constraints of traditional packages and going bold with deep dives and different presentation formats.
For the nearly 700 people who came, KSAT San Antonio’s “Spooktacular” was just a nice way for the family to spend the Sunday before Halloween. But for the station, it wasn’t just about selling tickets to a community event. Spooktacular was another step toward a distant goal that skeptics might say doesn’t have a ghost of a chance: to develop an ongoing membership model for commercial TV stations. The concept is to identify loyal digital fans and “super-serve” them with layers of distinctive value that they will pay for. Now KSAT’s owner, Graham Media Group, is doubling down on the idea — and getting some help from Google to do it.
TV stations owned by Graham Media, Nexstar and Weigel Broadcasting posted new job openings on TVNewsCheck’s Media Job Center last week in news and promotions for stations located in Houston, Grand Rapids, Milwaukee and San Antonio.
New TV job openings posted last week on TVNewsCheck’s Media Job Center include opportunities at stations owned by Gray, NBC, Meredith, Cox and Graham in Charlotte, Orlando, Atlanta, Boston, San Antonio and the Flint-Saginaw-Bay City area of Michigan.
Creating an app to deliver unique content OTT is only a small part of the equation for local news. Stations moving into OTT need their target viewers to be able to find their apps on various platforms, and that can be tricky.
When you turn to the local news, what do you hope to find — appealing chemistry between the anchors, veteran faces that you trust, content that is essentially fair and balanced? This question arises after another ratings period that once again demonstrated KSAT San Antonio’s unshakeable No. 1 status among viewers. So what’s the Graham Media ABC affiliate’s secret to so much success? Find out.
Tegna’s CBS affiliate KENS holds the competitive edge in social among local media in San Antonio, Texas, in a close race with Graham Media’s ABC affil KSAT, according to Shareablee data, although iHeartMedia’s KAJA-FM obliterates both TV broadcasters in terms of overall fans/followers.
Some are praising Graham Media’s KSAT San Antonio for uploading amateur video of a police-involved shooting. The police are saying that the station is putting cops lives in danger.
The Graham Media-owned stations have issued press releases saying they are scheduled to be pulled from the satellite service on July 22 unless a carriage deal can be reached.