The broadcast executive with nearly 30 years of leadership experience will oversee Nexstar’s KVEO, valleycentral.com and Mission Broadcasting’s KGBT.
DIGITAL DMAS (87)
Texas Town Draws Rev From Bilingual Focus
The tiny corner of Texas in which Brownsville is situated boasts a huge Hispanic population — the 10th largest in the country — and a heady mix of topics important to Spanish and English speakers, from high school football to education to Mexico’s violent drug war. The region’s local online media outlets are turning to innovation to bridge cutures and drive revenue.
