DMA 81: MADISON, WI
Morgan Murphy Names Banks WISC GM
Morgan Murphy Media named veteran broadcaster Lyle Banks VP-GMof WISC, the company’s CBS affiliate in Madison, Wis. Banks, most recently VP and GM of Meredith’s WGLC Atlanta, succeeds Tom Keeler, now GM at Nexstar’s KOIN Portland, Ore.
Veteran broadcaster Lyle Banks will oversee CBS affiliate WGCL and independent WPCH beginning today. He succeeds Mark Pimentel, who held the post for two years.
