Per-transaction fees and resistance by walled gardens are hampering the development of tools to streamline the complicated world of buying and selling spot TV advertising.
A user’s guide to automation development at Hudson MX, ProvantageX, Videa and WideOrbit.
TV networks are giving away more commercial time this NFL season than a year ago to make up for one of the worst ratings declines in a decade, a rare sign of weakness for the biggest draw on television.
The network falls short on guarantees to advertisers, and ratings see especially big declines among adults 18-49. Adding in cable and streaming gives numbers a small bump.