Sports betting will continue its meteoric rise in spot TV, Nielsen’s measurement footing will remain shaky and NextGen TV may finally deliver on new revenue streams for broadcasters in another challenging year ahead.
Want to hold on to your people as the wave of resignations continues to wash over the employment landscape? Make sure you’re engaging them and giving them clear pathways to development.
There’s a surfeit of content in the TV ecosystem. Media companies now need to ensure it’s everywhere viewers want it, along with giving them all the help they need finding it.