TV Reporting Needs An Infusion Of Fresh Voices
It’s becoming abundantly clear that conventional ways of reporting won’t hook younger viewers, who consume their news in dramatically different ways than their parents. Stations need younger, less tradition-bound journalists to help them connect.
Chatbots’ Downside For Media Is Already Clear
ChatGPT may be grabbing attention and lots of experimental early use, but the technology’s limitations are already widely evident. Media ought to take stock of the caveats, especially as chatbots are destined to play a larger role in the business.
How Your Teams Can Save A Rough ’23
Prognostications for media businesses in 2023 look rough, but that doesn’t mean managers can’t control their teams’ performance. Here are some proactive tips to do so.
Library Of American Broadcasting: Exploring The Troves Of An Industry Treasure
The rich digital and onsite resources of the Library of American Broadcasting are an indispensable repository of the industry’s history. Its upcoming Giants of Broadcasting and the Electronic Arts Award Luncheon on Nov. 15 is the most direct way to support its efforts.
Broadcasters, The Wolf Is At Your Door
Looking ahead to a downturn in 2023, TV stations have more to fret about than a standard-variety recession. Most ad categories are cutting spending; competition from all sides, including streaming, is fiercer than ever; and TV’s lack of reliable measurement is tying a hand behind its back.
A Tale Of Two Streamers
In recently quarterly earnings, Netflix and Warner Bros. Discovery revealed markedly different paths for executing on their commercial-free and ad-supported streaming tiers ahead. One of them signals trouble.
For RSNs, OTT Channels Must Be Just A First Step
Regional sports networks are venturing into launching their first OTT channels to tap into the cord-cutting market. It’s an important move, but one that needs to be followed up with wider streaming distribution agreements to reach as broad an audience as possible.
With Metrics War Looming, Pity The Video Advertiser
Given consumers’ numerous viewing device options, Nielsen’s stumbles in keeping pace with the proliferation and numerous metrics competitors jumping into the vacuum, the stage is set for a metrics war that won’t make anything easier for account executives or video advertisers.
Media Survival Hinges On Uniting Stakeholders
Media companies can survive and thrive in a fragmented marketplace only by making alliances and adding scale. Smart network leaders should follow the lesson and use stakeholder insights to plan strategies to defend and grow their businesses.
With The War In Ukraine, Broadcasters’ Cyberattack Risks Rise
U.S. media businesses, already a prime target for cyber criminals, face heightened danger from Russian hackers and those sympathetic to their cause, especially as pressures from sanctions and the cost of the Ukraine invasion mount.
Weighing NextGen TV’s Business Case
There’s nothing simple in adopting ATSC 3.0, where a reasonable, breakeven deployment remains cloudy. But failing to get an early seat on a lighthouse may also prove disastrous later.
Three Media Trends To Watch In 2022
Sports betting will continue its meteoric rise in spot TV, Nielsen’s measurement footing will remain shaky and NextGen TV may finally deliver on new revenue streams for broadcasters in another challenging year ahead.
Great Resignation’s Antidote? Employee Engagement
Want to hold on to your people as the wave of resignations continues to wash over the employment landscape? Make sure you’re engaging them and giving them clear pathways to development.
So Much Content, Now Viewers Need Help Finding It
There’s a surfeit of content in the TV ecosystem. Media companies now need to ensure it’s everywhere viewers want it, along with giving them all the help they need finding it.