Nexstar Rallied Its Stations For March Madness
April 12th, 2019 by Paul GreeleyAbby Hornacek Is March Madness Bracket Challenge Champ
April 10th, 2019 by A.J. KatzMarch Madness Streaming On The Rise
April 2nd, 2019 by Alex Weprin
Among all sporting events, the March Madness NCAA basketball tournament may be the most tailor-made for streaming video. According to CBS and Turner Sports, which have TV rights to the games and operate the streaming offerings, March Madness Live is setting new records for streams and streaming hours so far, with both categories up by more than 25% compared to last year.
Local TV Gets March Madness Totally
March 20th, 2019 by Paul GreeleyLocal TV stations ramp up the coverage of March Madness to share the excitement, the drama and the human interest stories beyond the scores. “That’s really all people are talking about, especially in March,” said Russ Poteet, news director for KLBK in Lubbock, Texas, home of Texas Tech.
Dish To Offer March Madness Games In 4K
March 20th, 2019 by Phillip SwannMarch Madness: Use It If You Dare
March 15th, 2019 by Mitchell Stabbe
The National Collegiate Athletic Association is very serious about taking action against anyone who may try to trade off the goodwill in its March Madness marks — even if the NCAA’s actual marks are not used.
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Ratings For NCAA Championship Aren’t Pretty
April 3rd, 2018 by TVNewsCheckMonday night’s NCAA championship game, which saw Villanova crush Michigan 79-62, drew the lowest overnight rating in the history of the tournament. Across TBS, TNT and TruTV, the tournament’s championship game earned a 10.3 overnight rating. The previous low for a NCAA championship game was the 11.2 for the 2004 contest between UConn and Georgia Tech.
WWJ Promos Descend Into March Madness
March 21st, 2018 by TVNewsCheckTrademarks And March Madness Once Again
March 13th, 2018 by TVNewsCheckWith the NCAA Basketball Tournament about to begin, broadcasters, publishers and other businesses need to be wary about potential claims arising from their use terms and logos associated with the tournament, including March Madness®, The Big Dance®, Final Four® or Elite Eight,® each of which is a federally registered trademark.