How One Media Buyer Quietly Snatched Up 35% Of Commercials In Iowa-LSU Women’s Basketball Game

The outsized audience for this week’s highly-watched women’s NCAA basketball match between Iowa and LSU may also have noticed that many of the commercials seen during the game belonged to AT&T, State Farm, Home Depot and Gatorade. There was good reason: Optimum Sports.

Iowa-Colorado Leads ESPN To Most-Watched NCAA Women’s Sweet 16 Ever

Women’s basketball is heating up on ESPN. The network just scored its most-watched NCAA Women’s Sweet 16 on record with 2.4 million viewers across all games. That’s up 96% year-over-year, per Nielsen. The Iowa Hawkeyes defeated the Colorado Buffaloes in the most-viewed Sweet 16 game, tallying a huge audience of 6.9 million, making it the best Sweet 16 audience ever recorded and the second most-watched women’s college basketball game since 1995.

March Madness: Tournament Ratings Up After Most-Watched Elite Eight Sunday In 5 Years

Overall, the NCAA Tournament is averaging 9.4 million viewers on CBS, TBS, TNT and truTV, a 4% increase over last year. Pictured: North Carolina State’s Michael O’Connell (12) reacts after a basket by DJ Burns Jr. (30) against Duke during the second half of an Elite Eight college basketball game in the NCAA Tournament in Dallas, Sunday, March 31. (Tony Gutierrez/AP)

March Madness: TV Ratings Slightly Up Over Last Year Despite Sunday’s Blowouts

Overall, the tournament is averaging 9.07 million viewers on CBS, TBS, TNT and truTV. That is a slight increase over the 9.05 million average at this point last year. Pictured: Alabama forward Nick Pringle (23) celebrates with the mascot after Alabama beat Grand Canyon in a second-round college basketball game in the NCAA Tournament in Spokane, Wash., Sunday, March 24. (Ted S. Warren/AP)

March Madness Has Best Viewing Ever Through First 5 Days, Averaging 9M

Through the first five days of NCAA “March Madness” averaged 9.0 million Nielsen-measured across CBS, TBS, TNT, and TruTV, according to the NCAA — the best results ever for the tournament over that period.

March Madness Is Booming For TV Networks In Need Of A Jolt

“Even Republicans and Democrats can’t screw up March Madness. That’s how awesome this product is,” Charles Barkley says. At a moment where linear TV is in something of a lull, with last year’s strikes still being felt and a continued weak advertising market, the NCAA March Madness basketball tournament might be just the thing the market needs.

NCAA Men’s Basketball Tournament Bracket Set

The brackets for the NCAA men’s basketball tournament — aka “March Madness” — were revealed Sunday, bringing joy and tears in equal amounts to teams selected and shunned. The defending champions from 2023, the UConn Huskies, were announced as the No. 1 overall seed playing out of the East region.

March Madness Nears Sellout, Single-Digit Ad Price Gains

NCAA’s “March Madness,” the three-week men’s college basketball tournament on CBS and Turner cable networks and platforms, has seen TV advertising price increases of mid- to high-single digit percentage gains with overall ad-revenue volume of similar percentage hikes.

March Madness TV Commercials Post Dramatically Higher Online Engagement

Although NCAA’s men’s basketball TV viewing took a hit in Nielsen-measured viewership headed into the Final Four this weekend, national TV advertisers have earned benefits from strong engagement data, according to EDO Ad EnGage. EDO’s engagement data — which measures the increase in online search activity for a brand or product in the minutes immediately following the airing of a TV ad — scored results that were 53% higher than average prime-time programming. Earlier-round “Sweet Sixteen” games earned engagement scores that were 51% higher than average primetime TV commercial engagement.

March Madness Sees 22% Ad Gain, Steady Viewing

The NCAA March Madness mens’ college basketball tournament has seen strong double-digit percentage national TV advertising gains, according to an estimate, as the initial five days of viewership maintain the levels of a year ago. Eight days of the tournament — through the Sweet Sixteen round (March 15-23) — has seen an estimated 22% increase in advertising revenues to $457.7 million in national TV advertising on four networks, according to The data includes national linear TV, national time-shifted, local, video-on-demand and OTT.

Vizio Launches Exclusive Content From BetMGM For March Madness


Cautious Ad Spenders Open Their Wallets For March Madness

March Madness is expected to rake in more than $1 billion for TV partners CBS and Warner Bros. Discovery as it plays out from March 14 until the winning team is crowned on April 3. “March Madness gives advertisers audience levels they cannot find anywhere else,” says one buyer.

NCAA’s ‘March Madness’ Sees 24% Surge In Viewing Vs. 2021

Heading into the last weekend of NCAA’s “March Madness,” the Men’s College Basketball tournament, CBS/Turner network airings have seen a massive 24% rise in viewership versus a year ago for an average game — to a Nielsen-measured 3.87 million viewers. But the games are still 3% lower than the 2019 pre-pandemic tournament, which averaged 4.0 million viewers.

March Madness Sold Out With Record Ad Revenue For CBS, Turner

CBS Sports and Turner, which carry the NCAA Men’s Basketball Tournament, said their commercial inventory is sold out on TV and on digital platforms, generating record revenue for the event.
Prices were up double digits, with 30-second spots on early games costing a couple of hundred thousand dollars and commercials in the final game going for more than $2 million. Two years ago, the tournament generated nearly $1 billion in ad revenue, according to Kantar.

First Half Of March Madness Down 18% From ’19

The first five days of NCAA Men’s College Basketball Tournament — Thursday through Monday — witnessed viewership 18% lower to an average 2.5 million Nielsen-measured viewers. In 2019, an average 3.04 million viewers per game was registered through the second round. Last year’s NCAA March Madness event was canceled, due to the COVID-19 pandemic.

CBS, Turner Partnership On NCAA Tournament Has Huge Benefits

This is the 10th year that CBS and Turner have teamed up for March Madness. While the deal provides the NCAA with its largest source of revenue, it has also turned a profit for both networks as well as benefiting fans because all of the games are available nationally. The success of the partnership, which will last until at least 2032, has exceeded the expectations of CBS Sports chairman Sean McManus.

NCAA’s March Madness Is ‘Virtually Sold Out’

Advertising inventory in NCAA’s Men’s College Basketball Tournament — “March Madness” — is “virtually sold out,” says John Bogusz, EVP sports sales and marketing at CBS Television Network. “There were [price] increases in all rounds through the championship weekend,” he added, speaking on a call with reporters Wednesday. Bogusz did not provide details.

WarnerMedia, CBS Gear Up for ‘Very Complex’ March Madness Tournament

Ad sales have been “remarkably strong” following last year’s cancellation. Turner and CBS have now had an entire year to prepare for the return of March Madness, which is going to look a little different from 2019. All 67 games will be staged entirely in Indiana, and 10 production teams will work the event, up from the usual eight.


Tips To Avoid A March Madness Foul Call

With the tournament about to begin, broadcasters, publishers and other businesses need to be wary about potential claims arising from their use of terms and logos associated with the tournament, including the well-known marks March Madness®, The Big Dance®, Final Four®, Women’s Final Four®, Elite Eight® and The Road to the Final Four® (with and without the word “The”), each of which is a federally registered trademark.

The Bill For Canceling March Madness Arrives

The cancellation of March Madness because of the coronavirus pandemic has dealt a costly blow to college sports programs, the National Collegiate Athletic Association indicated on Thursday. The NCAA said that financial distributions to Division I member institutions at the end of the 2019-20 academic year would be $225 million — just 37.5% of the expected $600 million amount.

CBS Sports Will Pay All March Madness Technicians And Utilities, Including Freelancers


TVN Focus On Advertising | March Madness A Costly Cancellation

The fallout from Thursday’s coronavirus-driven cancellation of the NCAA Division 1 Men’s Tournament will be over $1 billion in ad revenue for CBS and Turner Sports. “There’s no bad guy here,” said one expert, but remedies will almost certainly have to be created.

NCAA Cancels March Madness Tournament

There will be no madness this March after the NCAA on Thursday said the college tournament was canceled amid the coronavirus outbreak. The news came shortly after the AAC, SEC and Big Ten, Big 12 and Pac-12 Tournaments were canceled.

NCAA Games To Be Played Without Fans

The NCAA’s men’s basketball tournament, one of the nation’s most-watched TV sporting events, will be played this year in mostly empty arenas out of concerns for the widening coronavirus pandemic.

CBS, Warner Hope March Madness Goes On

The top executives overseeing CBS Sports’ and Turner Sports’ annual telecast of the NCAA’s March Madness men’s basketball college championship said today that they were continuing to prepare for the event as if it would not be affected by the spread of coronavirus, though both were ready to shift plans if the NCAA decided doing so would be necessary, potentially resulting in games that are broadcast without audiences in attendance.

CBS, Turner Quickly Sell Out March Madness

Nothing but net as advertisers snatch up the last of the tourney’s ad inventory a full month before tipoff.

Networks Dunked $656M During March Madness

March Madness continued to be a full-court moneymaker with CBS and Turner Sports generating $655.1 million in ad revenue during the NCAA Men’s College Basketball Tournament, according to new data from Standard Media Index.


Nexstar Rallied Its Stations For March Madness

Abby Hornacek Is March Madness Bracket Challenge Champ

March Madness Streaming On The Rise

Among all sporting events, the March Madness NCAA basketball tournament may be the most tailor-made for streaming video. According to CBS and Turner Sports, which have TV rights to the games and operate the streaming offerings, March Madness Live is setting new records for streams and streaming hours so far, with both categories up by more than 25% compared to last year.


Local TV Gets March Madness Totally

Local TV stations ramp up the coverage of March Madness to share the excitement, the drama and the human interest stories beyond the scores. “That’s really all people are talking about, especially in March,” said Russ Poteet, news director for KLBK in Lubbock, Texas, home of Texas Tech.

Dish To Offer March Madness Games In 4K


March Madness: Use It If You Dare

The National Collegiate Athletic Association is very serious about taking action against anyone who may try to trade off the goodwill in its March Madness marks — even if the NCAA’s actual marks are not used.

Ratings For NCAA Championship Aren’t Pretty

Monday night’s NCAA championship game, which saw Villanova crush Michigan 79-62, drew the lowest overnight rating in the history of the tournament. Across TBS, TNT and TruTV, the tournament’s championship game earned a 10.3 overnight rating. The previous low for a NCAA championship game was the 11.2 for the 2004 contest between UConn and Georgia Tech.


WWJ Promos Descend Into March Madness


Trademarks And March Madness Once Again

With the NCAA Basketball Tournament about to begin, broadcasters, publishers and other businesses need to be wary about potential claims arising from their use terms and logos associated with the tournament, including March Madness®, The Big Dance®, Final Four® or Elite Eight,® each of which is a federally registered trademark.

Shhh! How To Stream March Madness When The Boss Isn’t Around

NEW YORK (AP) — March Madness begins Tuesday. And that may mean strategizing to sneak in some games when the boss isn’t looking. Fortunately for you — though not your […]

Uptick In March Madness National Ad Rev

The 2017 NCAA Men’s Basketball Tournament has brought in slightly more in national TV advertising dollars through the early rounds leading up to the Final Four this weekend. So far, it has pulled in $748.6 million for CBS, TBS, TNT and truTV, according to — up 2% versus a year ago. There have been some 224 brands with 514 spots, airing 8,168 times.

Turner To Deliver Sweet 16 In 360 VR

Turner Networks will stream select games from the final rounds of the NCAA Men’s Basketball Tournament in 360-degree virtual reality on Oculus-powered Samsung Gear VR headsets. Those with the necessary Samsung hardware and the NCAA March Madness Live VR app will be able to view games from the tournament’s Sweet 16 and Elite 8 rounds, as well as the Final Four National Semifinals and the National Championship. They can choose to pay $2.99 a game or $7.99 for a package of six.

March Madness Gains In Year Of TV Declines

Other big events have taken hits in 2017. But the NCAA men’s tourney is off to its best start in more than two decades. Credit close games on Sunday in part.