Mary Ann Halford

Broadcasters have different ideas on how best to proceed with ATSC 3.0. Some advocate an initial rollout of 4K Ultra-HD programming followed by a gradual move into targeted advertising. Another faction touts the near-term potential of a nationwide datacasting business that will first seek B-to-B customers like auto makers and content delivery networks. In any event, 2018 will be crucial.

Accenture’s Mike Chapman, OneMedia’s Jerry Fritz, FTI Consulting’s Mary Ann Halford and Sandhi Kozsuch, chairman of the Pearl group will spell out the opportunities that lie ahead for stations once the new transmission standard is in place at TVNewsCheck’s second annual TV2020 conference at NAB Show New York.