Meteorologists contend with expanding demands of weather alerting
Changing consumer expectations and a steady rise in the number of severe weather events are raising the stakes for already busy meteorology teams, who must send alerts to their audiences over a growing number of devices and platforms. Automation, the cloud and easy access to familiar graphics are simplifying workflows.
Meeting the challenge of weather alerting’s expanding demands
A rise in the number of extreme weather events has increased demand for weather alerting by local TV meteorologists, who must communicate with their audiences over the air, online, on mobile, social and OTT. TVNewsCheck and The Weather Company will talk about how technology is meeting the demand for faster, easier and more compelling weather alerting during an Oct. 27 webinar. Register here.
Changing weather — and technology — create opportunities to produce more multimedia content
Rising numbers of severe weather events have bumped up consumer demand for news and information. Technology is responding with new solutions that make weather and climate storytelling easier than ever, while boosting the ability of teams to collaborate locally or across a station group. Moving weather workflows to the cloud opens up new opportunities for collaboration among stations in a group, while new solutions like Max Velocity and Max Alert Live make it easy to quickly produce richer content. Dive deep while watching a webinar on all this here.
Digital weather meets the future: speed, flexibility, simplicity
Broadcasters racing to keep up with creating content for an expanding array of distribution platforms told The Weather Company their meteorologists needed two things: speed to publish and the ability to work remotely. The weather provider responded with Max Velocity, a browser based platform that enables lightning fast story creation in a tool so easy to use that it expands the potential user pool to non-meteorologists and even sponsors.