As part of a broader shift of video advertising from “in-home” to “out-of-home,” independent out-of-home media-services agency Talon has unveiled a new “connected video” service unifying over-the-top TV and digital out-of-home video advertising. The goal, says Talon America CEO Jim Wilson, is to deliver “measurable incremental” audience reach tied to explicit “campaign spending business results.”
Most local TV marketing executives have few media advertising choices to reach news consumers to convince them to watch newscasts on their stations. A former station CSD turned media buyer shares her top recommendations for TV stations when it comes to paid media.
A Guide To Media Buying For Local TV CSDs
Most local TV marketing executives have few media advertising choices to reach news consumers to convince them to watch newscasts on their stations. A former station CSD turned media buyer gives her insights into what’s new, what’s changing and what her top recommendations are for TV stations when it comes to paid media.
Hudson MX, an advertising technology business providing media buying and media accounting solutions globally through a cloud-based SaaS platform, today hired Anya Paul as EVP, managing director — agency partnerships. […]
The two companies will roll out a private beta of a cloud-based cross-platform media buying and media accounting system.
Exclusives
A significant number of the world’s largest advertisers have shifted their media-buying in-house thanks to programmatic media-buying technology, according to an analysis by Pivotal Research Group analyst Brian Wieser.
How Buyers Can Bridge The New Media Divide
Marlena Majoie, media director at MMI Agency in Houston, says yes, learning all these new terms and technologies can be intimidating for traditional media people, but it is possible. Don’t be afraid to experiment. It can help inform your buys.
Fragmentation The Big Story Of 2016
Media has arguably changed more in the past decade than it did in the previous five. It’s a huge concern for buyers, now faced with so many more media options.
Media buying and planning has gotten a lot more complicated these days. With the explosion of social, digital and mobile media, and all the myriad ways to chase an audience, it can be tough to find the right partner.
The Association of National Advertisers is hiring a consultant to do a broad study on how media is purchased by agencies for advertisers. This initiative, which comes amid allegations of widespread media agency rebate schemes in the U.S., is being conducted solely by the ANA and is separate from the joint ANA-4As task force that was announced in April that is looking at agency-advertiser contracts and the development of a code of conduct.
Starcom MediaVest Group has struck a deal with Nielsen Catalina Solutions to integrate the latter’s data into its TV planning and buying system on behalf of advertising clients. The partnership will help advertisers identify consumer segments with high potential for consumer packaged goods and over-the-counter purchases — and then select TV programs that reach these audiences.
It’s more than just the latest buzzword. Big data is already having a big impact on many forms of media, and out of home will be next. What it is and how to use it.
Beyond just getting a seat at the table, digital buyers are suddenly finding themselves at its head — and the love of data, optimization and acronyms they’re bringing with them could seriously shake up traditional media buying where a steak and a handshake still rule.
Why Cross-Media Buys Are A Challenge
Finding the right mix of traditiional and digital advertising can be frustrating. John Shelton, CEO of Strata, talks about optimal media mixes, why this isn’t a new issue and what media buyers and planners foresee for 2013 ad spending.
Full integration between WO Central and Catalyst Air Date Management System is designed to simplify the media buying process and improve profitability.
