Local TV Marketing ‘Not For Faint Of Heart’
Executives from Tegna, NBCU Television Stations and Fox Television Stations told a TVNewsCheck webinar that local station marketing is best executed by those in the market itself — with support from corporate — and that marketing needs to start “from a place of brand, not from a place of product.”
A TVNewsCheck webinar featuring executives from Tegna, NBCUniversal Owned Television Stations and Fox Television Stations will evaluate how well local TV is marketing its own brand in a media environment ever more crowded with options. Register here.
Gannett’s VP Of Marketing Tells All
Sounding Board Top Role For Gannett’s Conte
Meredith Conte, who oversees marketing at Gannett’s 43 stations, says her job “is a little of everything.” But of all her myriad tasks designed to boost the stations’ visibility — and ratings — she says the one she thinks is most appreciated by those in the trenches is being “an extra person, an additional marketer, who can bring in a fresh viewpoint.”
