Michael Teicher will be responsible for developing the company’s ad sales strategy for all the Scripps networks across all platforms, including general market, direct response, programmatic/digital, long-form and sponsorship advertising.
At Twentieth, Upfront Already Underway
Twentieth Television’s new chief ad salesman is off and running, making sure that his clients — Twentieth and Debmar-Mercury — are in position to grab their fair share of the upfront ad dollars this year. “We’re working with clients to create their own targeted network with scale. We’re talking about reaching their target community, break through the clutter, manage costs and help viewers see their ads live.”
The former Warner Bros. executive will be responsible for all sales initiatives on behalf of Twentieth Television including ad sales for 20th Century Fox Television and Debmar-Mercury programming.
