TVNewsCheck’s third annual conference for executives, managers and professionals in streaming news, this event – presented live on Zoom – will gather leaders in OTT news to talk about their most effective strategies for winning and maintaining audience and monetizing streaming services. Which content strategies work best? Where are they distributing their content […]
Imagine Communications, which provides open, end-to-end ad tech solutions for broadcasters, content owners, MVPDs and vMVPDs, today announced that core OTT monetization functionality from its Targeted Delivery portfolio is now available as OTT Monetization Service, powered by Amazon Web Services (AWS). Based on proven broadcast and multiscreen distribution offerings that have been deployed globally, the cloud-based, cross-platform […]
Facebook says the most suitable ad break formats will be automatically chosen based on the user and type of video content viewed.
Against market headwinds, OTT monetization won’t happen with a single scheme. Instead, it needs a flexible range of subscription models, advertising and even transactional approaches, experts say.