It’s Time To Diversify Your D2C Monetization Strategy

Financially sustainable distribution and monetization strategies cannot be based on one approach alone.

TVNewsCheck’s third annual conference for executives, managers and professionals in streaming news, this event – presented live on Zoom – will gather leaders in OTT news to talk […]
Imagine Communications, which provides open, end-to-end ad tech solutions for broadcasters, content owners, MVPDs and vMVPDs, today announced that core OTT monetization functionality from its Targeted Delivery portfolio is now available as […]

Facebook says the most suitable ad break formats will be automatically chosen based on the user and type of video content viewed.
For OTT Revenue, Diverse Models Needed

Against market headwinds, OTT monetization won’t happen with a single scheme. Instead, it needs a flexible range of subscription models, advertising and even transactional approaches, experts say.