OPEN MIKE BY BOB WALN
It’s Time To Diversify Your D2C Monetization Strategy
Financially sustainable distribution and monetization strategies cannot be based on one approach alone.
Imagine Communications, which provides open, end-to-end ad tech solutions for broadcasters, content owners, MVPDs and vMVPDs, today announced that core OTT monetization functionality from its Targeted Delivery portfolio is now available as […]
Facebook says the most suitable ad break formats will be automatically chosen based on the user and type of video content viewed.
NAB SHOW 2019
For OTT Revenue, Diverse Models Needed
Against market headwinds, OTT monetization won’t happen with a single scheme. Instead, it needs a flexible range of subscription models, advertising and even transactional approaches, experts say.
