Multicasting 2015

There are two sides to the coin of next-gen TV standard ATSC 3.0 where diginets are concerned. If scores of stations opt to sell their spectrum in the incentive auction and abandon their diginet affiliations, stations that choose to keep their spectrum will have the additional capacity to accommodate at least some of them. However, the new standard will also give stations the ability to transmit IP data services on their excess spectrum. If those prove more lucrative, the diginets may be out of luck. This is the final part of a four-part special report on multicasting. Read the other stories here.

DR, the financial foundation of multicasting, is a bit shaky these days. DR spending and response rates are down and no hot new ad category or brand has appeared to energize the sector in some time. This is Part Three of a four-part special report on multicasting running this week. Read the other stories here.

As the market for subchannel options matures, there’s a new wave of multicast networks with significant distribution, tightly focused brands and programming and, in some cases, a smattering of distinguishing original programming. This is Part Two of a four-part special report on multicasting running this week. Read the other stories here.

TVNewsCheck‘s Top 25 Digital Broadcast Networks Ranked By TV Households Coverage   Network Launched Programming Top Executive Owner Coverage 1. MeTV 2010 Classic TV Neal Sabin Weigel Broadcasting 94% 2. […]

Former NBCU syndication head Barry Wallach is now looking to clear in as many TV homes as he can the Justice Network, one of the newcomers to the volatile business of multicasting. In this Q&A, Wallach talks about the network’s fast start and unique programming mix.This is Part One of a four-part special report on multicasting running this week. Tomorrow, in Part Two, TVNewsCheck looks at the proliferation of new targeted networks like Justice.