A new study into generative AI in music production shows that machine learning tools, while promising, lag human composers in creating music with emotional impact. Conducted by SoundOut, a provider […]
PRODUCTION MUSIC
Music Lets Broadcasters Strike Up The Brand
Why do TV stations, station groups and media outlets place so much emphasis on production music? Because it still brands the programming, reinforces a show’s identity and stays with viewers long after the broadcast ends. Here’s a look at today’s art, science and trends in production music.