StepLeader, a digital solutions provider that delivers information across mobile technology, OTT/smart TV applications and more, is spinning-off from parent company CBC New Media Group to “support new opportunities for […]
Stations Amp Up Viewing With OTT Apps
Over the past year or so, dozens of TV stations have begun quietly experimenting with technology that can deliver content to Internet-connected TV sets and conventional TVs linked to the Net through Blu-ray players, game consoles, DVRs and specially designed set-top boxes from Roku, Western Digital and others. These over-the-top (OTT) apps promise to extend their brands and drive revenue.
Stations’ Mobile Apps Showing Promise
TV stations are rolling out apps for smart phones and tablets with the support of technology and software vendors, hoping that the apps will eventually provide a substantial, new source of advertising revenue. Although advertising is the most common way of monetizing apps, some are also experimenting with modest monthly subscription fees.
