StepLeader Spins Off, Plans Expansion
StepLeader, a digital solutions provider that delivers information across mobile technology, OTT/smart TV applications and more, is spinning-off from parent company CBC New Media Group to “support new opportunities for expansion in the mobile and Smart TV space.”
“A spin-off is the right move strategically for our company,” said Brian Handly, StepLeader CEO. “We have a reputation for being first to the broadcast market in many categories and it’s our goal to continue with this innovative focus. We see tremendous potential in the mobile and smart TV markets and want to be well-positioned structurally and from a product development standpoint to support the growing needs of our partners in these rapidly changing areas.”
StepLeader said it expects to double its staff in 2012. The company is actively hiring in support of its ad operations and broadcast affiliate management teams and expects to post several additional openings over the coming weeks.
This news follows on the heels of the company’s recent announcement of a corporate rebranding initiative to better reflect its position as a provider of digital solutions to help publishers and advertisers create new revenue opportunities. As part of the rebranding initiative, the company announced its new name, StepLeader (formerly News Over Wireless), and new CEO, online advertising veteran, Brian Handly.