He takes on responsibility for overseeing Sinclair’s participation in the global ecosystem development of NextGen broadcasting’s direct-to-mobile broadcast-5G convergence. He will also support the company’s international strategic vision for spectrum utilization.
Advanced compression (SHVC), multiplexing and technicolor SL-HDR1 together demonstrate impressive improvements in delivering high-quality video to fixed, mobile devices.
Sinclair Broadcast Group has promoted Michael Bouchard to vice president of technology strategy for its One Media 3.0. He reports to Mark Aitken, president of One Media and will help drive Sinclair’s development and deployment of ATSC 3.0. Bouchard brings more than 25 years of digital and technology experience. He has spent the last six […]
Executives of Sinclair and its Spectrum Co. joint venture say the mega-group’s commitment to the technology is unshaken by the collapse of its merger with Tribune and they are aggressively pursuing their plan for developing, testing and rolling out data-based, mobile-first 3.0 services.
Sinclair’s Mark Aitken: “Our goal is that the platform will provide a framework for Sinclair to run its own ATSC 3.0 developed applications as well as integrate with other partners’ apps to create a common user experience and a platform to unlock vast new business opportunities for broadcasters to drive richness, interactivity and synchronicity of content across consumer devices.”
“This is about knowing the truth regarding who is watching, what they’re watching and when they’re watching,” said David Smith, president-CEO of Sinclair. “Data gathering, measurement and behavior is too important for us not to have a reliable system and there is an immediacy to have this in place to coincide with the rollout of ATSC 3.0. Sinclair and ONE Media 3.0 intend to build it and make it available to the industry. We are currently working with device manufacturers and will shortly identify a test market in which to conduct live field trials.”
In a couple of weeks, Sinclair Broadcast Group will open an upgraded ATSC 3.0 testing lab in Baltimore to design and test a national network based on the next-generation standard and the services that will run on it.
The FCC just received broadcasters’ request to permit use of ATSC 3.0 and has not yet said whether it will even consider the petition. Nonetheless, Sinclair is charging ahead with plans to exploit the technology that include a national “wireless IP pipeline” that can deliver TV and data to consumers and other clients.