TVN’S OTT NEWS SUMMIT 2020
Pandemic Boosts Streaming, But Discovery Challenges Linger
Executives from Newsy, CBC and Fox Soul have seen record-high pandemic viewership, but they have to maintain a strong ground game in making sure their OTT channels are visible and top-of-mind for new potential viewers. “Operational minutiae” is key to maintaining that visibility in a crowded ecosystem of different platforms and apps, they say.
TVN TECH: OTT
News Orgs Grapple With OTT Discoverability
Creating an app to deliver unique content OTT is only a small part of the equation for local news. Stations moving into OTT need their target viewers to be able to find their apps on various platforms, and that can be tricky.
