NFL Remains Top Draw For Advertisers
Fall’s upfront would have been a lot worse were it not for leveraging NFL packages with advertisers, and the league continues to pull them …
Fall’s upfront would have been a lot worse were it not for leveraging NFL packages with advertisers, and the league continues to pull them …
Projections for ’23 suggest an $18 billion-plus sports advertising business with potential growth of 15%-20% as the business remains a …
NBCUniversal has elevated Peter Lazarus to EVP of sports ad sales, making him responsible for a lineup that includes Sunday Night Football, …
NBCUniversal today announced several key additions to the company’s ad sales organization. Laura Molen is joining the company as EVP, …
A week after being promoted to a high-profile position within the nation's largest Spanish-language media company, the longtime sales …