Fall’s upfront would have been a lot worse were it not for leveraging NFL packages with advertisers, and the league continues to pull them in in all sizes.
Projections for ’23 suggest an $18 billion-plus sports advertising business with potential growth of 15%-20% as the business remains a bulwark against streaming’s fragmented sports landscape.
NBCUniversal has elevated Peter Lazarus to EVP of sports ad sales, making him responsible for a lineup that includes Sunday Night Football, Premier League soccer, the PGA Tour and the USFL. The company also said that Maureen Murphy was promoted to SVP of clients partnerships, taking over Lazarus’ role as head of sales for NBC Entertainment properties.
NBCUniversal today announced several key additions to the company’s ad sales organization. Laura Molen is joining the company as EVP, cable advertising sales overseeing sales efforts for USA, Syfy, E!, […]
A week after being promoted to a high-profile position within the nation’s largest Spanish-language media company, the longtime sales executive has stepped down.