Broadcasters participating in the Phoenix Model Market launch of NextGen TV service have added a single frequency network, a move designed to give enhanced reception for viewers and broaden the reach of broadcasters transmitting to ATSC 3.0 sets. KASW, a CW affiliate owned by The E.W. Scripps Co., has put into service one of the […]
With NextGen TV set to take the mainstage at CES, Synamedia joins the largest industry test bed for ATSC 3.0 services.
The Phoenix Model Market partners and Pearl TV today unveiled additional NextGen TV development resources for broadcasters and consumer technology companies.
The array of options for over-the-air 3.0 is dizzying. But with roughly 75% of TV households still subscribing to cable, satellite or telco services — and retransmission fees from providing their signals to such pay-TV operators making up a growing portion of broadcasters’ revenue — it’s clear that 3.0 needs to work with cable in order to be a long-term success.