Reelgood Adds Mark Green To Lead Behavioral Data Platform

Reelgood has hired Mark Green, former Nielsen SVP of Global Measurement, to spearhead its new behavioral data platform. He brings more than 30 years of market knowledge, data analytics expertise and leadership experience. Green will oversee the platform, Reelgood Insights, and its delivery and analysis of real-time data on consumer behavior across all streaming platforms in […]